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The Galaxy of Marketing

The Galaxy of Marketing

di Olga Kovorotnaya

Stagione 2

How to fail a marketing campaign

There are many talks on how to make a great marketing campaign. But how do you make a bad one? Turns out, there’s a 3-step blueprint for that. In today’s episode, Olga K, a marketing major, takes us through 3 of the most common marketing mistakes using 3 real-life campaigns from global brands - to help you save your own campaign from a similar fate. Critical analysis, marketing strategy and common sense, mixed with a bit of humour, will guide us through some of marketing’s biggest fails. Because sometimes, the best way to learn what works is to look at what really, really didn’t. So, let’s find out how to make a bad campaign — and, more importantly, how to avoid making one.

How marketing shapes society

Do superpowers exist? Out of all people, marketers are the ones who know about them and great marketers posses them. In this episode Olga K., a marketing major, will talk about the influence of marketing on society through famous case study. You will hear how a company on the brink of collapse managed to use marketing to shape one of the most powerful “traditions” on earth and create billions dollar market. (No AI, just human do human thinking and research). Ready to learn about how great marketing is done?

Welcoming speech

Can marketing shape the world? Yes it certainly can, and in this season we are going to delve into industry-specific details, case studies, global economy, my favourite psychology and many other interesting stuff. This is a small welcoming speech with a slight touch of my niche personality to set the tone and welcome you to the new season. Let’s explore marketing together!

Stagione 1

Marketing take on a culture

In the final episode of the 1 st “general” season, a marketing major Olga K will explain what culture means for marketing and how it may help or destroy businesses. You will learn about frameworks used to analyse culture and communication practices, and hear an example of cultural applications to business strategy. As grand finali of the first season arrives, thank you for being part of it! And don’t forget to stay tuned for the next season.

Defining morals: how corporate ethics works?

Business ethics is often a sarcastic saying to describe something that never existed. Is it truly so? In this episode we are going to hear about the development and implementation of corporate social responsibility and social value that businesses create for society and environment. You are going to learn about how companies assess the morality of their decisions and what frameworks they use to do so.

AI ads: new horizons or a doom?

Why 2 people who follow the same brand might never see identical ad of that brand? What are the core differences between AI content and human-made one? Why AI ads don’t come naturally to Gen-Z and aren’t we crossing the line? AI ads are making a lot of buzz, so in this research based episode we discuss how public percepts AI ads, are they comparable with human made ones and how to make them work. Also, we will tap into the ethics of AI and perceptional differences across different countries and gen-z representatives. Helmets on, we engage the AI engines! the new cover of the podcast was created by real human artist

Coordinates: Marketing research

Have you ever questioned how companies know exactly what we want, sometimes even before we do? it sometimes looks like like they have a magic wand that tells them want are our desires. And they do, the name of that want is marketing research. In this episode we will cover how and why marketing research is done, how it benefits businesses and how to design a good one, Helmets on and be ready to engage!

Creating a strong brand

Welcome aboard, on the voyage to the Galaxy of Marketing! Brand is not just a logo or a trendy Instagram feed but a magic of positioning and understanding of target audience. In this episode, Olga K, the marketing major. is unpacking how brands are converted into selling power. Whether you’re building your first startup, shaping your portfolio, or simply trying to understand why some brands go viral while others disappear, this episode will shift the way you see marketing. Helmets on, Marketing Explorers!

How brands hacked our heads?

Some brands are felt like community, their products are perfect, meaningful and experience is seamless. And the other make check out process an impossible task. Why? Because the first ones understood consumer behaviour. In this episode Olga K, marketing major will explain the most popular consumer behaviour theories, so that we understand why we connect with brands and sometimes buy useless stuff.

How marketing shapes business model and sells without ads?

Small and medium size businesses are always puzzled about where to open a store, how to change a product offer, avoid legal problems and creating viral content. In this episode Olga K, a marketing major is uncovering how marketing helps answer those questions and build successful business models. If you’re looking for an information that will save you lots of time and nerves, you are welcome!

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