Seth Bader built one of Atlanta's most recognized personal injury firms from the ground up, starting in 2008 with zero team members and a clear mission: fight for injured people the way the insurance companies never would.

But building a firm and running one are two different things.

For years, Seth ran Bader Law the way most lawyers do: he made decisions by gut, spent millions on channels that felt right, and kept waiting for the numbers to confirm what he hoped was working. The radio spend alone hit $2.5 million a year. He stayed on it for four years before finally pulling the plug, cold turkey.

When he did, the firm grew.

Things we talked about in this episode:

→ Why he killed his entire radio budget overnight and what he moved the money into

→ How going almost fully digital changed his firm's trajectory ...