Angel Reyes has been a plaintiff's attorney for 35 years. His firm has resolved over 70,000 cases and recovered more than $1.3 billion for clients across Texas.

For most of those years, he ran the playbook everyone else ran: TV spots. Billboards. Bus ads.

Over two decades, he spent roughly $200 million on traditional advertising and built a firm that worked. Then in 2019, he walked away from ALL of it. He went all-in on digital, restructuring his marketing around what was measurable.

He started hiring internationally when he couldn't find enough people in Texas willing to do the work… today, 80% of his workforce lives outside the United States. His firm signs between 2,000 and 2,500 new cases a month.

The things we tackled in this episode:

→ Why he pulled $200M in traditional advertising cold turkey

→ How he ...