Summary

In this episode of the Dirty Heifers podcast, hosts Margaret, Jessie, and Shauna welcome Chen Narrens, a successful entrepreneur who transformed her lavender farm into a thriving business through innovative marketing strategies. Chen shares her journey from having no knowledge of lavender to creating a six-figure business by focusing on community engagement and collaboration. The conversation covers the importance of workshops, local marketing, and building a loyal customer base, as well as practical tips for other small business owners looking to expand their reach and revenue.

Takeaways

Chen's background in marketing helped her create a unique strategy for her lavender farm.

Community engagement is key to attracting customers.

Workshops and classes can create a loyal custom ...