Summary

In this episode of the Dirty Heifers podcast, hosts Margaret, Jessie, and Shauna discuss the potential TikTok ban and its implications for small businesses. They explore how TikTok has transformed their businesses, the political landscape surrounding the ban, and the steps they are taking to prepare for potential changes. The conversation highlights the importance of adaptability in the face of uncertainty and the need for small business owners to build their own audiences beyond social media platforms.

Takeaways

• TikTok has been a game changer for small businesses.
• The potential TikTok ban raises concerns about data privacy.
• Small business owners need to prepare for the worst-case scenario.
• Building an email list is crucial for owning your audience.
• P ...