Most books that never get written are not stopped by a lack of writing ability. They are stopped by uncertainty.

The aspiring author sits with an idea they believe might be worth something - unable to commit to months of work - because they don't know how to answer the most fundamental question: is this actually publishable?

The good news is that this question is answerable before you write a single chapter. In Episode 2, we walk through the practical three-question concept validation framework that separates publishable ideas from the ones that need more development before they're ready - saving authors months of effort and thousands of words written in the wrong direction.

"Your experience is the raw material. The reader's need is the mould. Concept development is the process of pressing one into the other."

— The ...