What if the most impressive fashion stat of the year: Dior Men’s Summer 2026 film hitting ONE BILLION views isn't a victory, but a strategic red flag?

In this provocative episode, Marc Abergel, luxury executive based in Paris, unpacks why mass visibility might be eroding the very thing that makes luxury… luxury. Through his concept of cultural sovereignty, Abergel argues that the race for virality dilutes the aura, mystique, and reverence that historicall ...