Everyone talks about growing an audience. Emilie Barnes believes the real goal is building a community.

This week on The Creative Life Podcast, Dr. Jessica Olsen and Dr. Jaclyn Gibbons sit down with Emilie Barnes, founder of IRL Marketing, to explore why authentic relationships outperform algorithms, how in-person experiences create lasting brands, and why creators often underestimate the value of showing up consistently.

Together they discuss:

• • Why community should come before content
• The difference between marketing for attention and marketing for trust
• How local creatives can collaborate instead of compete
• Practical ways to create meaningful experiences people remember
• Why consistency matters more than chasing every trend
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