The N'Courage & N'Spire Podcast

The N'Courage & N'Spire Podcast

di Durell Peart
ImprenditoriaMiglioramento personaleSocietà e cultura

The N'Courage & N'Spire Podcast EP 34 - Songwriting, Culture & Race Relations Feat. Reverend Doctor

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odcast EP Description * In this episode Durell is joined by indie creative Keith Rollins pka Reverend Doctor. Durell and Keith begin the episode talking about how he got started playing music. Keith shares that he started playing in a band and while he enjoyed playing with others he knew that he ultimately wanted to do a solo project because he knew he had something to say. He shares that he knew that he as himself being Keith Rollins wouldn’t be the best representation of him so he knew he had to figure out the way to represent what his persona would be. Keith shares that there is freedom in having a persona. He liked the idea of declaring authority and the ability to encourage people. Keith shares that he played college basketball and didn’t think he would become a professional musician until he was a decade into playing. Durell and Keith talk about college athletes and the fact that most of them don’t have any money and that if they weren’t provided meals and housing they couldn’t afford to even live even above the poverty line. Durell and Keith share that the schools generate so much money from the likeness and image of athletes without them seeing any money and that couldn’t work in any other industry space. Keith shares that even though he has his own quarrams about social media, he’s thankful that the social platforms give people a voice to advocate for awareness and change. Keith shares he’s learned that it’s just part of the job if you want to be a professional creative in today’s marketplace. Keith shares that his earliest memories of music were from his mom singing and she wrote songs about his sisters and himself. He shares that his mom catered the melodies to what would put each of them to sleep. He remembers that his mom had such a beautiful voice. Keith and Durell both share that they feel a strong character trait they both possess is the ability to connect to people. Keith shares that he’s had the opportunity to be the musical director for a non-profit which allows him to have the network that connects him to artists that he wouldn’t usually have access to. Durell talks about the skill to know how to properly network effectively that allows for an individual's network to truly expand. Keith and Durell talk about having confidence and letting those you connect with know why they should want to work with you, and knowing what you bring to the table is extremely important within the realm of networking. Keith shares that he loves that Reverend Doctor is a brand that evokes a sound from the 60’s and 70’s civil rights movement. He shares that Motown and soul music was something that he’d always been listening to and what is at his core. He considers himself to be a songwriter at heart. Keith shares that Leon Bridges and Prince are his contemporaries when it comes to his pop and soul appeal, especially with his guitar. Keith shares that even though he wants to share positivity in his act as Reverend Doctor, his lyrics are really about creating a path to hope and effective change and that’s through the children of the next generation. Durell and Keith talk about racism and how that has impacted the smaller communities in America. Durell shares a story about a post he saw on social media where a white kid was adopted by his best friend from an all black family. Keith shares how that is going to impact the way the boy grows up especially when he’s approached by his white peers and the type of hateful language they will probably use when trying to talk about their experiences with people of color. Keith talks about his experience living in St. Paul, Minnesota and how very much the black experience differs from the white experience. He says that a black person in that city is for the most part living below the poverty line whereas a white person often lives way above the poverty line. Keith shares that where he lived in Minneapolis is about five to ten mi
3 nov 2021
1:35:49

The N'Courage & N'Spire Podcast EP 33 - Feat. Kenny Feinstein

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Water Towers, Global Travels & Overcoming Addiction Feat. Kenny FeinsteinIn this episode Durell is joined by singer, songwriter, music teacher, and the front-man of the folk band called Water Tower Kenny Feinstein. Durell and Kenny begin the episode talking about him being the driving force behind the band. Kenny shares that he’s originally from Northern California but spent his early years overseas due to his dad being an executive in international business. Kenny shares that he came back to the states to finish off high school in Portland, Oregon. Durell and Kenny talk about his earliest memories of music and he distinctly remembers being him crawling into his brother’s room and finding a cassette tape of Paula Abdul in the trash can and putting it into the cassette player and loving her music.Durell and Kenny talk about the ability to see other parts of the world and the opportunity to visit places and how that really makes a difference. Durell shares that he’s been to six different countries and that attending the Midem conference is what helped to create these great opportunities to see the world through music. Kenny shares that he has booked 7 UK tours but he remembers booking the first one on Myspace in 2009 and how that not only got his fans excited in the states but really helped to create the building blocks of establishing a worldwide fanbase. Durell talks about creatives being able to understand that the journey to success takes time and that comparing themselves to other people's experiences will ultimately cause you as an artist to go crazy. Durell shares that the main goal for indie creatives should be to find their tribe and serve them.Kenny shares that early on when he first started his band (originally called the Water Tower Bucket Boys) he thought that he had to follow and emulate his musical heroes and that started him down a path of battling with addiction and now that he is headed down a path of sobriety he only wants to put clean water into the bucket and this has been the driving force behind his rebrand. Durell says that when indie creatives begin to chase fame there’s no metric to quantify it and fame is something that is always fleeting. Durell and Kenny talk about how most people need to be ready for success and often times aren’t. Kenny and Durell talk about the reason he left Portland was because of how much it rained there. One of the ways he funded his move to Los Angeles was to hone his craft by playing for tips in the early morning traffic. Durell says that everyone’s story is different and finding what works is what really matters. Durell and Kenny talk about his experiences as a music teacher and also playing as a hired gun for other people as what brings him joy to be able to do what he loves. Durell shares that he loves to share knowledge and the opportunity to make a difference can never be taken lightly. Kenny shares about his experiences producing for several incredible gifted artists like Tim Armstrong, Coffey Anderson, Mondo Cozmo. He has also had the opportunity to work on some great projects for Disney, Sesame Street as well as teaching at the School Of Rock and being featured on Netflix. Durell and Kenny speak about how his global travels around the world have intertwined directly with his songwriting which came to show with a song called “Fromage” which was inspired by a trip he took to Paris. He shares that music is a reflection of what is going on around him and he loves to channel that energy into his songwriting.Durell and Kenny end the episode talking about the origin and history of his band Water Tower. He said when he first started the band it was about having fun and then by the time he was 21 years old touring the world he knew he wasn’t ready for that kind of success personally. He talks about signing with an indie label in Portland in 2013 and it took the band 7 years to put out their album c
27 ott 2021
48:39

The N'Courage & N'Spire Podcast - DIY Music, & Tech Creativity Feat. Greg Hoy

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In this episode Durell is joined by indie artist and entrepreneur Greg Hoy. Durell and Greg begin talking about the current DIY space that makes up the majority of the creatives in the marketplace today. Durell talks about the fact that even though the internet has made it easier to be seen and heard, it has also made the quality of music not as good as it used to once be. Greg shared that there was a time where there was a filtering system of curators where you would know what labels cultivated certain sounds and there was much more quality control with the music that was released into the marketplace. Greg doesn’t think the label system is something that should come back but a new system that allows for the music consumer to discover new artists that compliment their taste. Durell shares that the DIY space today is more about building deep than in volume. Greg shares in today’s marketplace he knows who the artist is first whereas when he was growing up in the 80’s and 90’s he would listen to the radio and have to go into the record store and sing the song to someone to actually find out who the artist actually was by name. Greg shares that despite all the bells and whistles that we can use to get out to the people via technology and social media at the end of the day having a great song is paramount. Durell shares that hit records are marketed; no one knows they have a hit when they first release a song but the ability to heavily market and promote a song is the game changer. Durell shares that traditional radio was the medium that was used to mass market a song in the old industry, but today in the DIY space most artists can’t afford traditional radio.Durell and Greg talk about him being first introduced to music at the age of 5 years old. He shares that his dad was very much into Led Zeppelin, Benny Goodman and a lot of big band music. Greg shares that the early music he was introduced to evoked so much emotion in him and he was extremely thankful for that. Greg talks about going to college and really getting into production and becoming inundated with learning the craft. He shares the importance of training your ears and figuring out the process. Greg talks about the way that technology has evolved and how that has made the learning curve much easier today then when he was young and trying to learn the craft. Durell shares that he loves Greg’s quote “i love helping companies hire people because it’s just like putting a band together, and everyone has a role”. Durell shares that he loves how Greg is able to use both sides of his brain because oftentimes most artists struggle with it. Greg shares that he views it as “muscles that you need to build”. He said that it’s important to know what you’re good at but also know the areas that you struggle with and put a focus on getting better with that. Greg shares that when he first started on his journey in music he struggled with booking shows and also being able to communicate the things that he wanted from his band. Communication is a big key in achieving success. Greg shares that at the end of the day he’s the CEO so all of his success and failures fall on his shoulders. Greg and Durell end the episode talking about the fact that he believes in quality over quantity when it comes to making records. Greg shares that when he was younger he spent a lot of time putting out records but not as much time as focused on the craft. Durell shares that we no longer have a label driven industry where the top executives are actually developing, and showcasing new talent in a small unique space of quality that will lead to success. Greg said there was a time that he just wanted to play live so he could test out new material. He talks about what changed for him as far as mindset was. Instead of trying to come up with new songs all of the time, he shifted the focus to taking songs that he had and get those into the hands of more people as well as m
20 ott 2021
59:16

The N,Courage & N'Spire Podcast EP 31 - Feat. Jevon Wooden

Why Does Mind Perception Matter When Designing The Life You Truly Want Feat. Jevon WoodenIn this episode Durell is joined by mindset perception coach and entrepreneur Jevon Wooden. Durell and Jevon begin the episode talking about passion and making a difference in the people that we both serve. Durell asks Jevon what exactly is mindset perception. Jevon shares that what he does as it pertains to mindset perception is helping people get into the space of knowing that they can achieve what it is they want and using the necessary tools to do so. Jevon shares that what stops most people is that they are so afraid of failing. He helps them to get to a place where they can allow themselves to see that they are capable of achieving the goals that they want out of life despite the obstacles that come before them. Jevon shares that his struggles with adversity, depression, and PTSD and being able to work through these particular things is the driving force that created his passion to work in the space and help those struggling with similar things. Growing up in the hood and not thinking he wasn’t much more than the circumstances of his environment is also what contributed to some of his struggles which led to some bad decision making. Durell shares that perception really does make a difference in how most people see themselves today,and because social media often forces people into a place of comparison. Jevon shares that he tells his clients that not everyone's life is sunshine and rainbows and that remembering to align your values properly is a major key in achieving and designing the life they want. Durell and Jevon both agree that making sure that one takes care of their mental health is just as important as being physically solid and in tune. Jevon shares that a major problem he sees with so many people is they are always trying to expedite success. Expediting success is often not the answer because if you are doing something that is unfamiliar to you it will naturally be uncomfortable. Jevon shares that the ability to change the relationship with failure is what can oftentimes be what helps to break someone through in achieving success. He shares that having the right mentors and coaches that can help to carve out a path for success will also be something that can help one in designing the life they set out for themselves. Understanding and being okay with the fact that there are levels to success makes it much easier to appreciate when great things happen. Durell and Jevon both agree that most people don't want to work for anything and often want success they aren’t ready for. Durell shares that within the black community so many people don’t want to do the work that will get them where they want to be and achieve the goals they set out to accomplish. Jevon shares that there are so many people who are wandering around aimlessly without really knowing why they are pursuing the things they want. Knowing specifically what the “why” is that drives you toward a goal is what will keep you pushing toward it when things get difficult. Jevon and Durell end the episode talking about the need to be careful to avoid becoming overwhelmed with the amount of information that is thrown at us as people. Durell says that when he’s using social media to share his message he does his best to keep things simple because there are so many people who end up just not moving because of everything that is thrown at them that isn’t the easiest to process certain information. Jevon shares that one of the major steps that he took to switch up his environment and change his life was enlisting into the military. Durell and Jevon both agree about the importance of going all the way and not half assing the work it takes to be successful. Durell tells Jevon that he loves the name of his company “Live Not Loathe”. Jevon shares the name of his company is all about helping someone in getting the result that they want in
13 ott 2021
57:24

The N'Courage & N'Spire Podcast EP 30 - Feat Emily Daccarett

What Happens When International Fashion Design And Music Intertwine Feat Emily DaccarettIn this episode Durell is joined by fashion designer and indie artist Emily Daccarett. Durell and Emily begin the episode talking about the beautiful intertwine that she has going with fashion design and music. She shares that she is originally from Kansas but raised in California. Emily talks about the fact that she is grateful to have a multi-cultural background being the fact that her family is from Honduras. Durell shares that he has had the opportunity to travel to six different countries and being able to put into perspective that even though America is going through alot right now with the pandemic and political divisiveness with the President we still have so much to be thankful for being born in this country. Emily shares that her earliest memories of music being at 5 years old when her mom put her in dance class and she had her first recital. She talks about being nervous to perform at first but when the music came on she transferred that nervous energy somewhere else and was able to give a great performance being connected to the music. Emily and Durell both agree that music is something that is needed for a balanced life. Emily shares that she always knew fashion was also something she was passionate about and credits her mom because fashion was something that she also wanted to pursue but couldn’t due to the time and place she was in. Emily remembers her mother making clothes by hand for the both of them and her mom teaching her how to sew and then she would go and make outfits for her barbie dolls. She remembers watching Fashion Week on E Entertainment television and having a little sketchbook and trying to find how many of her designs that she could find on the runway. She knew that when it was time to decide what she wanted to do for college, fashion was what she wanted to do. Emily decided to go to France to study fashion design. Durell and Emily both agree that as people of color they were both treated with so much respect during their time there. She studied and graduated from the Instituto Marangoni which allowed her to develop a different style aesthetic and overall design. Emily then enrolled into the prestigious Ecole De La Chambre Syndicale De La Coture Praisienne which had some very famous and well known designers as Alumni such as Saint Laurent, Valentino and Karl Lagerfield. Emily shares that she didn’t get a scholarship and she had to pay out of pocket because she was an international student. She said she was so thankful to her parents who believed in her dreams and were willing to support her during her time as a fashion student. She also shared that she was able to get paid internships because of the rules in France that any internship that’s at least three months must be paid. After graduating from school Emily shared that she worked on several fashion week projects for designers like Dior, Kenzo, & Alexander Wang to name a few.Emily and Durell talk about the debut of her first collection in 2013 at L.A. Fashion Week at Concept. Emily shares that she left France to move to L.A. because she knew that she wasn’t simply just a designer but also an artist and she wanted to be able to have the freedom to express that in her own way. She shares that she reached out to Tiger House Films who she felt would align with her designs because of their unique storytelling. Emily said they loved her pitch and were excited because they never worked with a designer and were extremely excited to see what they could come up with. She then took the stills from the fashion film and reached out to the head of Concept to get on their roster. She shares the day of the fashion show so many things that she couldn’t plan for happened and that fashion press skipped the later show and showed up at her show which ultimately had some of the biggest names and fashion brands in attendance (Wo
6 ott 2021
1:05:06

The N'Courage & N'Spire Podcast EP 29 Ft Maunda Land

Everyone Deserves Financial Freedom Feat. Maunda LandIn this episode Durell is joined by entrepreneur and consultant Maunda Land. Durell and Maunda begin the episode talking about how they got connected at an entrepreneur conference called S.I.S. (Support Influences Success). Durell shares how inspired he was after hearing Maunda share about being a serial entrepreneur and her passion for helping others achieve financial freedom. Durell shares that he is driven by passion and he’s very particular about the things he chooses to get personally involved in. Durell says the reason why being driven by passion matters is because when embarking on the entrepreneurial journey there will be very difficult days along the journey. Durell and Maunda talk about how difficult it is to get someone to pay you for a service and all the different points of that must be touched before getting a sale or client to hire you. Maunda shares that she has been an executive for an organization as well as an entrepreneur in which she says that she works more hours for herself in that role because of the fact that as an entrepreneur if you don’t produce there’s no one that will do it for you. Maunda shares that most people want the millions of dollars but are unwilling to do that type of work because it truly takes a special kind of person and hustle to achieve that kind of success. Maunda shares that believes everyone deserves financial freedom. She shares that there’s freedom in taking side hustles that revolve around our passions.Maunda shares that she was an executive for an organization and was offered the opportunity to learn how to trade foreign currency. She then joined a MLM that taught people about the power of trading foreign currency which at first was as a customer and then decided to build a team to earn passive income. She shares that one day she came across a gentlemen within that program that was speaking about crypto currency and how to go about buying it and what all that entailed. Maunda talks about having the knowledge about crypto currency, and eventually starting an online summer camp to teach young kids about it. She also shares about connecting with Hill Harper and Naja Roberts who created a Black Wall Street App to allow African Americans the ability to purchase crypto from other African Americans. She talks about having the opportunity to work with Naja Roberts as a consultant due to her non-profit background and how that presented an opportunity to work and teach kids at a physical summer camp teaching about crypto currency. Maunda says because she took action and said yes to learn how to trade, she was able to take advantage of these amazing opportunities that have been afforded to her. Durell shares that one of his mentors, Karen Marie Mason, always shares that when it comes to opportunities to just say yes and let the universe work it out. Maunda talks about originally being from Michigan and meeting her husband and after 15 years years deciding to move to Orlando Florida. She talks about meeting over 150 people during her first few weeks living there. She shares about attending the Mayor’s Inauguration and landing a job as an executive at a global association. Maunda says that gave her the opportunity to build contacts and travel all over the world. Durell talks about the importance of being able to see other parts of the world because of the perspective of how other people around the world live. Maunda and Durell talk about going to college and getting a degree and if a degree is the only way to be successful specifically for black people of color. Maunda shares that success isn’t measured by a degree but more about what you’re put on this earth to do. She shares that for her it’s truly about helping others achieve financial freedom. Durell shares that by no means is he saying that people shouldn’t go to school, it’s a question of does whatever you want to do require a post second
29 set 2021
1:10:53

The N'Courage & N'Spire Podcast EP 28 Ft Ashton Smith

What Is It Like To Be A Special Olympic Athlete While Dealing With A Vision Disability Feat. Ashton SmithIn this episode Durell is joined by former USA Special Olympic swimmer Ashton Smith. Durell and Ashton begin the episode talking about how they got connected. Durell shares that the connection really began through a mutual connection they both share. Ashton shares that she began to really appreciate Durelll’s content that he would share on Linkedin. Ashton shares that she is originally from the Dallas Fort Worth Texas area. Durell asks Ashton what type of disability she has and she shares that she is visually impaired and she was born blind in one eye. Durell and Ashton talk about having the mutual feeling sometimes of why they had to be born with a disability, and Ashton shares the feeling of being written off by people. She shares that one of the things she desires most in life is to be given the information she needs to be able to support herself and properly execute so she can live a happy life.Durell and Ashton talk about her first learning how to swim at eight years old. She shares that one of the reasons that she wanted to learn how to swim was watching someone almost drown. She knew that she didn’t want to be a statistic because the state of Texas leads the nation in drownings. She shares that the black community doesn’t often take a keen interest in swimming but her family felt comfortable sending her to different places once she had a strong proficiency to show she could swim. Durell shares that there are certain things that most black people culturally don’t gravitate to initially and swimming is one of those things. He shares that most people in the black community gravitate more to football and basketball culturally. Ashton shares that nowadays there are so many tutorials and how to videos for learning how to swim on Youtube as well as places like the YMCA that give out scholarships to learn how to swim. Ashton shares that she began to train at the USA swimming camps at Texas A&M University when she was in highschool. Durell asks her how those training sessions were and she said they would last for three hours. Ashton shares that her training would also consist of dryland activity such as lifting weights and running. She shares the importance of eating right during competition as well as not consuming large amounts of alcohol. Durell also shares that part of being an athlete is having discipline which also mirrors the music industry. Ashton shares that she joined the Special Olympics with several sports. She played basketball, flag football, track and field but swimming was always the main thing that she enjoyed doing. Ashton shares that she is very proud of the different swimming events that she medaled in when she competed in the Special Olympics in Seattle, Washington in 2018. Ashton said that her goal is to build her own brand. She shares that she doesn’t like the idea of building someone else’s fame and not getting paid for it. Ashton and Durell talk about being able to take advantage of a platform no matter how big or small it is. There are definitely opportunities that can be had with that mentality.Ashton and Durell end the episode talking about her interview on ESPN for the Special Olympics. She shares that even though she enjoyed doing the interview she felt she didn’t gain anything from doing it. Durell talks with Ashton about another passion of hers which is activism. She shares that a gentlemen named Mr. Harland is key in helping her with the things that she’d like to see changed politically. Ashton shares that voter rights is one of the things that drives her when it comes to activism. Ashton shares that public speaking is something that she wants to do more of because of the opportunity to share her story and impact others. She is also excited about the release of her book entitled “Swimming Upstream To Realize The Dream”. Dure
22 set 2021
56:03

The N'Courage & N'Spire Podcast EP 27 Ft Tracey Lee Esq

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The Billboard Charting Hip Hop Emcee & Entertainment Attorney Feat. Tracey Lee Esq, In this episode Durell is joined by hip-hop artist and entertainment attorney Tracey Lee Esq. Durell and Tracey begin the episode sharing how they got connected via New Skool Rules. Durell and Tracey talk about the importance of being global and that hip-hop emcees who are real street with their lyrics are able to have a platform like New Skool Rules that gives an opportunity and a platform to be seen and heard from all around the world. Durell shares that he’s always been told that most entertainment attorneys are former disgruntled artists but what makes Tracey different is that he still makes great music. Tracey shares that most indie artists are underrepresented because they are forced to be their own record label and play all the roles that come along with pursuing a career in music. Tracey and Durell talk about indie creatives who actually need the structure of a record label, but even with the help of a label artists need to have a strong working knowledge of how the music business works. Durell shares that he doesn’t look at the indie creatives that he personally manages as his clients but more as family. Tracey shares that he was first introduced to music by his mother listening to Gospel music. Tracey says that his mother also listened to a lot of R&B which he really enjoyed and then he started playing drums in church. He shares that he remembers trying to direct the choir around the age of 3, and eventually the pastor brought him to the front and had them both directing. Tracey says that’s when the bug to have all eyes on him really began. He said the first time he heard “Rappers Delight” is when he really began to develop a love for hip-hop. He shares that Melle Mel is the first emcee that introduced him to lyrical rap, which he connected to because of what he was seeing in his neighborhood as a young kid. He then heard T La Rock and fell in love with his descriptive wordplay and LL Cool J who brought the energy and swagger to hip-hop. Tracey knew after these experiences that he wanted to pursue rap in a real way. He shares that he would send demos to record companies trying to get a record deal all the way up through high school. He shares that he graduated from high school and although he loved music he had another passion which was sports. He decided on Howard University because he wanted to study mass communications and become a color commentator.Tracey shares that he only lasted in mass communications for one semester and then he eventually met Deric “D-Dot” Angelettie & Ron Lawrence. They both were heavy into music and found out that Tracey had a talent in rap and eventually brought the passion back for music. He shares that even though he ultimately graduated and got his degree he was fully back in the pursuit of trying to get a record deal. He shares that the great thing about going to Howard University was that there were so many great connections made that ultimately helped to set the table for what was to come. Tracey talks about getting a taste of the indie music hustle when he and a couple of his friends from college started an indie record label and cut a maxi single and that’s where he learned about the different layers of the music business. Tracey shares that he inked his first record deal with Mark Pitts & his record label Bystorm Entertainment. The record deal was for about 5 albums. Durell and Tracey talk about what it means to get an advance from a record label as well as how royalties are paid out. Tracey talks about what it means to have to recoup the initial advance and why many artists never do so because of the large amount of debt that is accrued to the label. Tracey shares that his debut album “Many Facez” was released in 1997. Durell asked Tracey about the album making process back then and what that process was like. He shares that after he recorded the s
16 set 2021
1:41:36

N’Couraged and N’Spired Podcast EP 26 - I Am My Brother’s Keeper Feat. Lashon Jones

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Episode Info: In this episode Durell is joined by artist manager, tech, media entrepreneur and the owner of the Got What U Need Podcast Network LaShon Jones. Lashon and Durell begin the episode talking about how they got connected and Lashon shares with Durell that he actually really helped him re-discover his love for music again when they initially met. Durell and Lashon talk about how difficult the music industry is and the fact that it’s important to have someone along for the journey as you figure out how to navigate your way through trying to build a career in the industry. Lashon shares that he would often pay attention and watch what people do and then he would know what he didn’t want to do when it came to building what we wanted to do. Lashon shares that he was always thinking forward to what not to do in order for them to do things differently than what everyone else was used to doing. Lashon shares that he felt there was more money in trying to get aligned with a brand than just going after a traditional record deal. Durell shares that Lashon shares that even though as a team he and Durell may have dropped the ball in certain areas but at the same time they were the first to do a lot of what’s currently happening in Orlando these days. Durell shares that there were two iterations of the BFL (Brothers For Life) crew of artists and the only reason Lashon really even took the artists seriously was because he wanted to see Durell win and be successful. He shares that he wasn’t the biggest fan of their music at that time. Durell shares that there is power in relationships. Durell shares that knowing what he knows now what it takes to be successful that neither crew really had what it took to be successful but Lashon shares that really he and Durell are partly to blame because the second iteration of artists weren’t prepared to create opportunities on their own. Lashon shares that K.E.L.L.S. (Killin’ Every Lame Lyric Spoken) could have done some amazing things during that time as well. Too Slim’s work ethic is really what set them apart from the rest. Lashon shares that when he left to go to North Carolina there wasn’t much trust placed in Durell because he was in the background, and if the crew would’ve given Durell a chance they would’ve realized that he was prepared to handle things properly. Lashon also shares that leaving allowed Durell to spread his wings and prepare him for what he’s currently doing today. Lashon and Durell talk about how expensive it is to build a career in the music industry, but Lashon also says the prices have gone down in comparison to what they used to be before the DIY era. Lashon shares that mixing and mastering costs haven’t changed much because of the specific skill set that is required. The costs for video shoots have gone down but marketing is the area that can get the most expensive because there are no shortcuts. In today’s landscape social media is important and having a strategic plan is key to be successful. LaShon shares that it can cost upwards of at least $60,000 dollars to really get things going or it could cost less if you have a strategic team. Lashon shares that he streams everything and that he doesn’t buy singles. He will only buy albums from artists that he trusts. He said he doesn’t understand why so many artists put out these 12-15 song projects when they only have 3-4 songs that anyone actually wants to listen to. He often gives advice to artists telling them the most important thing they need to do is build their audience and to do that put as much music out as possible. He shares that artists who think they can do it all themselves are fooling themselves because it’s impossible to be successful trying to do things alone.Lashon and Durell end the episode talking about the fact that not every artist is going to make millions of dollars and some artists must be okay with being a niche artist. Durell shares that ar
8 set 2021
1:19:59

N’Couraged and N’Spired Podcast EP 25 - When You Love What You Do It Shows Feat. Jennifer Yon

In this episode Durell is joined byJennifer Yon who is an entrepreneur and owner of the Jennifer Yon Agency. Durell and Jennifer begin the episode speaking about how they had always seen each other around the city and attended a few events but never were formally introduced until they connected again through the Fierce Entertainment FEN Social event in 2019. Jennifer shares that she is very happy to now know Durell and have enjoyed the opportunity to get to spend time with him. Durell shares that passion is what drives him and that if he’s not passionate about what he does he simply will just say no. Durell tells Jennifer he loves the way that she describes herself as a “success strategist” and that she continuously strives to only surround herself with nothing but success everyday.Jennifer and Durell talk about her being a unicorn as one of the not so many people who were born and raised in Orlando, Florida. She shares that she comes from a background of entrepreneurship. She shares that her mother instilled in her that self-investment matters from an early age and that has truly made a difference in the woman she has become. She shares that because of the way she was raised it allows her to be able to sit with her clients and help them come up with their success strategy by helping them to achieve the goals that they have for themselves. Durell shares that he can totally relate to her mindset because it’s the same approach that he takes when working with his clients in helping them to create and establish their framework for success. Durell shares that no two artists/creatives achieve success the exact same way and that also holds true for people in life. Jennifer shares that when she’s working with her clients within her agency that nothing is simply just done as a cookie cutter approach to success, and that it’s extremely important to create a person’s formula for success that is unique to only them.Jennifer talks about having a ROI in life. She shares that success and wealth don’t always come in the form of money, but often in the forms of relationships. She talks about the fact that although it’s nice to have money in the account once you purchase everything you want will you still feel successful? Jennifer talks about the importance of making sure that you take time back for yourself and not always saying yes to everything because it’s impossible to live and be your best self. Jennifer shares that Durell is such an inspiration to her because of when he took the time to attend her magazine cover reveal event, and she realized all that it took for him to make it there. She says that whenever she’s feeling uninspired she will think back to that day to get her going again.Durell and Jennifer end the episode talking about The Jennifer Yon Agency. Jennifer shares that her agency is a Public Relations Boutique agency. She shares that she puts the two words PR and boutique together because she shares that she along with her team helps her clients to set customized goals and strategies that are also assisted through strategic relationships, partners, and distribution channels that she has either built herself or established through other relationships. Jennifer talks about her magazine publication IBA Success Magazine and why she created it to help other businesses build and expand. She has one of the biggest National PR magazines in the world. She shares that her magazine is about making sure each person in the magazine has their story told, and in addition to that making sure they understand the proper way to use social media to market and promote for 90 days. Jennifer also puts together events that bring people together that helps to foster relationship building and bring people together.For more information on Jennifer Yon, please visit her website,​​https://jenniferyon.com/
1 set 2021
42:38
8 di 11