Coffee & Compete

di The Compete Network by Klue

Stagione 2

#30 - Competing as a Market Leader | Tara Scott, Benevity

Adam is joined by Benevity's manager of growth and market intelligence Tara Scott to discuss the opportunities and challenges of competing as a market leader. Tara talks about their journey from earning dual English Lit degrees to becoming a product marketer and landing in their current role in charge of competitive at Benevity — the market leader in Corporate Purpose Software. Timestamps:(01:36) - Tara's career journey from English Lit. to Competitive Enablement(08:46) - Tara's advice to Competitive Experts everywhere(13:15) - Why enabling sales first is a winning strategy(16:35) - Building, scaling and managing expectations for your competitive program(18:55) - The value of networking for your competitive program(21:19) - How Benevity competes as a market leader(24:32) - Cutting down on competitive chaos and anxiety within the organization(27:33) - The importance of having a competitive enablement platform(29:22) - The blessings and curses of being a market leader(36:46) - Prioritizing competitive content for specific competitorsDon't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://go.klue.com/newsletter-subscribeHost: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

11 mar 2022

41:36

#29 - Building Comparison Pages That Crush Your Competitors | Federico Jorge, Stack Against

Adam is joined by Federico Jorge, founder at Stack Against, for this month's installment of Competitive Enablement LIVE! Federico and Adam dive into what makes for a killer comparison page that sets your company apart from the competition. They answer questions from the audience about the dos and donts of a comparison page and even walk through two real-life examples of pages built by Federico. (Links to the comparison pages below). Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://go.klue.com/newsletter-subscribeComparison Pages:https://signaturely.com/docusign-alternative/https://processkit.com/asana-recurring-tasks/Host: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

3 mar 2022

56:02

#28 - How Apple Stole the Smartphone Crown | VERSUS

On January 8th, 2022 BlackBerry closed its phone service for good. Meanwhile, during that time Apple has emerged as the smartphone market leader within North America, generating just under $39 billion in 2021 on iPhone sales alone. So, how the heck did Blackberry rise and fall as the pre-eminent smartphone in a blink of an eye, and what did Apple do to erase their biggest competitor? Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://go.klue.com/newsletter-subscribeHost: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

25 feb 2022

36:19

#27 - Differentiating in the Cyber Security Space | Pat Wall, Imperva

Adam is joined by Imperva's Head of Competitive Intelligence Pat Wall to talk about how to compete and differentiate in the ultra-competitive cyber security space. Pat and Adam dive into what makes or breaks a deal in the scorching hot cyber security industry. Pat's take on why mud-slinging is the wrong sales tactic. The importance of partnering with sales. How Pat enables his HR and Marketing teams with competitive intelligence And much more.Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business. To subscribe, visit https://go.klue.com/newsletter-subscribe Host: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

17 feb 2022

29:44

#26 - Is Sales Confidence THE Critical Metric for your Competitive Program? | Brandon Bedford, Klue

Adam is joined by Klue's own Competitive Enablement Manager Brandon Bedford in the first installment of our new series, Brandon Builds a Competitive Enablement Program. In this episode, Brandon shares his take on the importance of building a Seller Confidence Survey and how he designed the internal survey he sent to Klue's Sellers. Brandon and Adam dive into: Why seller confidence might be the most important metric for a competitive program The most important questions to ask and how to ask them Early results from Klue's own seller confidence survey And what Brandon plans on doing with the findings Bradon will be joining the pod every month to share his progress on what it's like to build a competitive enablement program for a competitive enablement company. Host: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

10 feb 2022

29:59

#25 - Closing the Deal: How PMMs and Sellers Can Partner to Knock Out Competitors | Mitch Comstock, LeadIQ & Qayam Noorani, Klue

Adam is joined by Product Marketing Manager at LeadIQ Mitch Comstock, Account Executive at Klue Qayam Noorani, and hundreds of other guests for our second-ever Competitive Enablement Show LIVE! Mitch and Q answer questions from the audience on topics like: How product managers and sellers can work together to crush the competition, Where to find the best competitive intel to win more deals, And what makes for a compelling competitive newsletter. Subscribe to our weekly Coffee & Compete newsletter to find out how you can participate in next month's Competitive Enablement Show LIVE. Host: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

4 feb 2022

54:28

#24 - The Secret to Establishing Competitive Enablement at the Enterprise Level | Chris Agnoli, Juniper Networks

Adam is joined by Chris Agnoli, Competitive Enablement Lead at Juniper Networks, to talk about what it's like to create a highly successful competitive enablement program — from scratch — at the enterprise level. Chris is a true pioneer in the world of Competitive Enablement. Hear Chris and Adam dive into: The differences between the old way of doing competitive intelligence and why competitive enablement is the wave of the future. Why it took 7+ months for Chris to get his Competitive program up and running. The key steps he took to make Juniper's Competitive Enablement program what it is today And his essential advice for anyone looking to start a Competitive Enablement program at companies of any size. Timestamps:(02:45) — How Chris carved out an entirely new function at Juniper Networks(08:32) — Identifying which business units need Competitive Enablement the most (14:45) — The importance of having a centralized system of record for Compete(20:17) — Challenges of implementing a new program in a Covid-world (25:10) — The old way of doing CI versus the new way: Competitive EnablementHost: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

27 gen 2022

30:15

#23 - The Battle for Electric Vehicle Supremacy | VERSUS

We're kicking off Season 2 of the Competitive Enablement Show with a bang (or a bolt). Every month, we're going to be taking a look at some of the fiercest competitions between iconic brands. For this month's instalment of Klue's VERSUS Series, we dive into how Tesla is losing ground to carmakers like Volkswagen in the battle for electric vehicle supremacy. Host Adam McQueen is joined by Klue's Content Writer (and producer of this podcast) Ben Ronald to learn more about the research he did for this edition of the Versus Series. Adam and Ben dig into Tesla's current competitive advantages and how they might be in jeopardy. What legacy carmakers like Volkswagen have going for them in the battle for EVs. Why this is even a topic in the first place. And the risks and rewards of having Elon Musk as your CEO. For more info on this topic and more, head to our website. Host: Adam McQueenProducer: Ben RonaldAbout Klue:Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

21 gen 2022

30:30

Stagione 1

#22 - Best of Season 1 | The Competitive Enablement Show

It’s been an incredible first season of the Competitive Enablement Show. So we wanted to do a little year-in-review, and stitch together some of our favourite moments from season 1. The first interview clip you’ll hear is actually the very first question from the very first episode way back in April. And if you stick around right to the end, you’ll hear from of Ben and Adam’s less bright moments. So sit back, or keep walking, or keep cleaning, or whatever you do while you listen to podcasts. And please enjoy the Best of Season 1 of the Competitive Enablement Show. Host:Adam McQueenProducer:Ben RonaldGuests:Alex Organ (1:40) Justin Topliff (2:55)Clara Smyth (5:39)Ryan Sorley (7:56)Alex McDonnell (9:48) Nick Larson & Brandon Bedford (13:52)Anthony Iannorino & Jacob Gebrewold (16:30)Natasha Narayan (18:20)Scott Kim (21:46)Fiona Finn (24:04) Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

22 dic 2021

29:01

#21 - Putting Intel into Action: Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable

Adam is joined by Alex McDonnell, Market and Competitive Intelligence Lead at Airtable, to dive into Alex's journey as a competitive expert throughout his career. Prior to his time at Airtable, Alex built the competitive program at InVision from the ground up, spent several years at Eigenworks leading win/loss research for clients in the B2B space, and has now recently launched a course called Competitive Intelligence Certified with our friends over at the Product Marketing Alliance. Learn more about how you can get CI Certified hereAdam asks Alex about his favourite parts of building a CI course, how to get your compete program off the ground, why ad hoc requests don't have to bog you down, and his best practices for role-playing exercises. Make sure you subscribe to Klue's Coffee & Compete newsletter to get your weekly dose of competitive enablement content in 5 minutes or less. You'll also get a monthly article diving into famous competitors like Impossible Foods and Beyond Meats. Coming up in December, we take a look at the battle for electric vehicle supremacy and why it's no longer lonely at the top for Tesla. Host: Adam McQueenProducer: Ben RonaldAbout Klue:Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

10 dic 2021

50:50

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