Episode 14 features commercial director and Just Shoot It podcast co-host Oren Kaplan.

Oren shares his journey from engineer to director, how starting a podcast opened doors to industry knowledge, and why curiosity has been one of his biggest advantages.

We dig into the modern state of commercial directing, from evolving treatment trends to the increasing role of AI and what it takes to stand out when competing against top-tier directors and production companies.

Oren also breaks down his Rebel Wilson PSA in detail, covering:

• Building ideas through constraints and budget limitations
• Pitching with passion (and why that matters more than polish)
• Designing gags, transitions, and visual continuity
• Shooting with limited time and zero coverage
• Lessons from post-production and VFX mis ...