In this episode, hosts Lili Arroyo-Flores, Diana Leza Sheehan, and Alex Garza dive deep into the reality of Hispanic Heritage Month 2025.

Why does it feel so quiet this year? Who’s showing up with authenticity—and who’s gone silent when it matters most?

We spotlight standout campaigns from Toyota, Modelo, the American Red Cross, and the NFL, and we call out missed opportunities from brands that could’ve done more. From culturally fluent storytelling to the power of representation, we explore what it really means to stand with the Latino community—not just in September, but year-round.

If you're a brand, marketer, or leader looking to grow with integrity in the Latino market, this is your wake-up call. No fluff.  ...