Making end-of-life decisions can feel overwhelming, emotional, and incredibly isolating, especially when you’re trying to do “the right thing” for someone you love.

In this episode of The Care Collective Podcast, I’m joined by Kristy from @ownyourend.co (on Instagram), who is changing the way we approach end-of-life planning with more clarity, compassion, and humanity. We talk about the emotional weight caregivers carry when navigating end-of-life decisions, why these conversations are so hard to have, and how planning ahead of crisis can actually reduce guilt, fear, and burnout.

Kristy also shares more about her new product launch, designed to help individuals and families navigate end-of-life wishes with less stress and more confidence, without feeling cold, rushed, or transactiona ...