The Blueprint: Powered by K Marketing Co
Stagione 1
di Megan Kalbach
How do you create an office environment that makes your employees excited to come into work? This week on The Blueprint, Marketing Specialist and guest host Casey sat down with Favyan Asia, CEO of Hempfield Technology to talk about building a positive work atmosphere. From selecting the right people to using humor to ease tension, they talk about what pieces you need to create a healthy work environment. Learn more about managed IT services with Hempfield Technology at hempfieldtech.com 0:00 Introduction to Favyan and Hempfield Technology 2:04 Cultivating Office Culture as a Leader 4:10 Creating Space for Your Team’s Personality 5:25 Multi-Generational Differences in the Office 7:30 Bringing Humor into Your Office 10:26 When the Office Becomes Too Rigid 12:20 Are People More Productive in Creative Environments? 15:05 Setting Boundaries to Prevent Burnout 16:58 Positive Culture Contributes to Success
In this episode of The Blueprint: Powered by K Marketing Co, our video production specialist Emma joined us on the other side of the camera to talk about the basics of video production. She'll take you through the equipment you actually need to start creating video, what happens in each phase of the production process, and advice for businesses looking to get started on making their own video content. You can learn more about Video Production with K Marketing Co by visiting our website at www.kmarketingco.com/video-production 0:00 Meet Our Video Production Specialist 3:12 Why is Video Production so Popular These Days? 4:40 What Makes Video More Powerful Than a Static Image? 5:30 What Equipment do You Need to Get Started in Video Production? 9:15 What Happens in the Pre-Production Phase? 14:00 What Happens During the Production Phase? 16:45 What Happens During the Post-Production Phase? 21:50 What Advice Would You Give to Businesses Getting Started in Video Production?
“How do I network?” “Where can I find good networking events?” “Do I need to use LinkedIn for networking?” “What even IS networking?” If you’ve been asking yourself any of these questions, we promise you’re not alone. That’s why our guest this week is Liz Ackerman, Executive Director of the Northern Lancaster County Chamber of Commerce, and she’s here to get into the basics of what networking is and how you can network well. Networking can feel really intimidating when you’re just starting out, and sometimes it can feel like you’re not getting anywhere and you need to change your approach. Join Megan and Liz as they get into how you can network beyond handing out business cards. 0:00 Meet Liz Ackerman 3:30 Growth of the Norther Lancaster County Chamber of Commerce Through Networking 6:11 The Key to Positive Networking Experiences 9:56 Why You Shouldn’t “Work the Room” 15:07 How Has Social Media Changed Networking? 20:46 What to Do When You Feel Intimidated 23:50 What to Do When You Feel Comfortable 24:35 How to Keep Moving at Events 26:46 New Northern Lancaster County Chamber of Commerce Office 29:00 Networking in Action 35:50 Finding Networking Opportunities That Work for You 40:36 Should I Network with My Competitors? 42:30 Easy Networking Opportunities (No Membership Required) 43:42 Share the Load with Your Employees 45:25 Conclusion
Social media is one of the biggest tools in your digital marketing toolbox these days. While it can be very valuable, it can also drain you. In this week’s episode, Megan is joined by Casey, one of our marketing specialists to talk about the foundations of a good social media presence. If you’re wondering what platforms to use, what content to post, and how to avoid feeling that social media burnout, this is the episode for you! 1:10 Do you really need to be on every platform? 3:55 The importance of choosing the right platform for your business 5:30 Use social media to build your reputation 8:20 Ideal platforms for different types of businesses 12:59 The downsides of having too many social media accounts 17:19 You’re not behind if you’re not on every trend 18:53 Concluding thoughts
When people think of marketing, a lot of the time they think about colorful graphics, eye-catching photos, or words written on a page. But this week, Megan is joined by our SEO & Digital Ads Specialist Ryan to talk about some of the less visual (but very important) aspects of marketing. So if you’ve been looking to build a foundational understanding of search engine optimization (SEO) or creating your first digital ads campaign, this episode is for you! 0:00-2:34 Why are non-shiny things important to your marketing? 2:35-3:00 What is SEO? 3:01-7:21 Why is technical SEO important? 7:22-9:00 How can website structure impact your Google rankings? 9:01-11:51 Why is your site speed so important? 11:52-15:22 Why might images be hurting your SEO, and how can you fix it? 15:23-18:41 Best practices for starting a digital advertising campaign 18:42-21:15 Why is it important to properly set up conversion tracking? 21:16-24:22 Setting S.M.A.R.T. goals for your digital ad campaign 24:23-27:15 Audience targeting vs. audience exclusion 27:16 -28:13 Are your analytics telling you the truth? 28:14- 28:55 What is a UTM? 28:56-31:28 Don’t try to eat an elephant all at once
Learn a little more about Megan's background in small business ownership, from growing up in a family business to starting her own marketing agency. Then, get a glimpse into what you can expect from this podcast in upcoming episodes. 0:00-1:24 Welcome to The Blueprint: Powered by K Marketing Co 1:25-3:59 Megan's experience as the child of entrepreneurs 4:00-6:49 Megan's entrepreneurship journey 6:50-9:56 What is The Blueprint? 9:57-11:45 Why is it called The Blueprint?
Megan Kalbach, Founder & CEO of K Marketing Co is ready to guide you through the world of marketing, business growth, and leadership. Whether you're a solo entrepreneur or leading a team, this podcast gives you the clarity and confidence to stop spinning your wheels and start making purposeful progress. Our first official episode launches on August 7th at 9am, with new episodes dropping every Thursday morning at 9am. Come build something with us!