Why Games Ditch the App Store Tax...

Why Games Ditch the App Store Tax

IA
The Audience Sandbox Deep Dive with Marcus and Elena di Von Shwee Entertainment
S1 · E10
18 lug 2026
17:41

Note sull'episodio

A massive shift is occurring in the gaming industry. Gaming developers and publishers are moving toward direct-to-consumer (D2C) web storefronts. By migrating players away from traditional app stores like Apple or Google, publishers aim to bypass the 30% platform distribution fee, leading to a surge in web-based revenue despite stagnant growth in native mobile storefronts.

Parole chiave

audience
engagement
Marketing
gaming