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Structuring a Profitable Deal - Feat. Olga Zuluaga
Gratitude in All Things: Lessons Learned in 2024 - With CoHost Brenda Stroud
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In this episode, we sat down with real estate investor and financial coach, Olga Zuluaga, to discuss Structuring a Profitable Deal. Olga is a master at running the numbers and creating win-win partnerships. She shares powerful insights for women entrepreneurs and investors on: How to ensure profitability before you pull the trigger. When to bring in a partner—and how to structure it for success. The biggest mistakes investors make (and how to avoid them). Ask yourself: Are you making decisions that truly set you up for profit? Could the right partnership elevate your next deal? Are you ready to take bold action to secure your financial future? Our Bold Challenge for you this week: Take one step to clarify your next investment move—what’s holding you back? Get Support If you want support on your journey to grow your business, register for my free workshop for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
In this episode, I welcome my new cohost for Season 2 of the Andrea Engstrom show…Brenda Stroud! Brenda brings incredible energy, wisdom, and heart to every conversation. Together, we’re kicking this season off with an insightful conversation about lessons learned this year, and having gratitude in all things. We talk about the impact we have on one another supporting each other in life and business, and how we thrive when we lift each other up. This episode, we’ll explore: How we can pour into others and help them grow. The ripple effect of support and collaboration. Discovering your “assignment.” How to take struggles and turn them into stepping stones. Our Challenge for You Today: Be honest with yourself about where you are, and acknowledge your wins. Even if it’s just one thing that you did this week that is a win for you…it doesn’t matter what it means to anyone else. Think about one win that you’ve had this week and celebrate yourself. Focus on you and the things that you’re doing that fall in line with your goals. Learn more about Brenda Stroud http://www.brendastroud.com Get Support If you want support on your journey to grow your business, register for my free workshop for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
Comfort is the enemy of your dreams. Let’s talk about how to get out of your comfort zone and do what you REALLY want to do. What you want most is on the other side of what you resist most. Your Comfort Zone = Resistance to Change The Formula for Change: D x V + FS > R Your level of Dissatisfaction, multiplied by your clarity of Vision for the future, plus your clarity of First Steps…must be greater than your resistance to change. To get out of your comfort zone, you must take action. Feelings follow action, it never works the other way around. If you wait till you feel like taking action, you may find yourself waiting a lifetime. But when you take action, the feelings follow. Take courageous action - and you will begin to feel confident. Your life doesn’t have to look like anyone else’s. You are the boss of you. If you find yourself buying a “treat,” over-indulging in a treat, pouring an extra glass, or staying up late scrolling on your phone, you may be attempting to suffer in comfort. Instead, DO something that fills you up emotionally because it gives you the satisfaction that you are moving toward your goals. My Challenge to You Do something this week that is outside your comfort zone: Go to an event that you wouldn’t normally attend. Ask someone for coffee that you don’t know very well. Pick up the phone and make the call you are hesitating on. Find ways to cut back your bills to free you up to focus on your dream. Push through the discomfort and do the thing. Get Support If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
On today’s show, we talk about…how to Ditch Excuses and Stay Above The Line. What are the circumstances in your life that you have allowed to create limitations for you? Above the Line, we take Ownership, Accountability and Responsibility for our actions, our attitudes and our words. Our language sounds like… “I choose to...” “I prefer…” “I will…” “I can…” Above the Line, we are Victors and we get Results. We are Empowered. In contrast, Below the Line, we are in Blame, Excuses, Denial, and a Sense of Entitlement. Below the Line, our language sounds like… “I can’t because…” “I have to…” “I must…” “If only…” Below the Line, we are Victims and we have Reasons why we aren’t making the progress we would like to be or intend to. We are Defeated. If you are tired of not reaching your goals, and your full potential, I have a challenge for you… My Challenge to You Take some time this week to journal. Where in your life are you blaming others, circumstances or your own shortcomings? What are the excuses you use for not doing what you intend to do? What are you in denial about? What are you lying to yourself about? What are you avoiding? What patterns are perpetuating that are not serving you? Where do you have a sense of entitlement - like it’s someone else’s job, or it should be happening for you? Now, look at what you wrote and ask yourself: What do you need to take ownership of? What are you going to do about it? Get Support If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
Drs. Allison and Vinny are two experts who are empowering women entrepreneurs to take control of their health and well-being. In this episode, we talk about the connection between gut health, inflammation in the body, mental health, and energy. Get to the root causes of your energy issues, pain and fatigue! First up, we have Dr. Allison, a rehab-based chiropractor and acupuncturist with over 10 years of experience. She’s passionate about helping women move better and live longer, with a focus on building resilience so they can continue to thrive in every area of their lives. Joining her is Dr. Vinny, a rehab-based chiropractor turned functional medicine practitioner who dives deep into gut health and lifestyle issues. His evidence-based approach helps women enhance their cognitive function, emotional well-being, and longevity by addressing the root causes of their health concerns. Together, they’ve created the Female Vitality Blueprint, a revolutionary program for female entrepreneurs who are ready to prioritize their health. This blueprint combines their unique expertise to empower women to become the best version of themselves—both in business and life—by fostering a community that prioritizes wellness for long-term success. Our Challenge to You This week, Dr. Allison and Dr. Vinny challenge you to… Track your food for a week. Get up from your seat and move for 30--45 minutes. Get Your Health and Energy Back on Track Book your Complimentary 15-min Discovery Call to see how Dr. Allison and Dr. Vinny can best help you achieve your health goals: https://api.leadconnectorhq.com/widget/bookings/fvb Joint and Muscle questions? Email Dr. Allison at: dr.allison@bfsrehab.com Hormone and Gut Health questions? Email Dr. Vinny at: dr.vinny@bfsrehab.com Follow the Doctors on Instagram: @bfs_healthperformance Get Support In Your Business If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
I’m so excited to introduce my guest today, Marisol Ortiz, The Fairy Techmother! One of the most consistent complaints I hear from women starting a new business is that they are struggling with TECHNOLOGY? Sound familiar? Today’s episode is for you! In this episode, we share advice for women entrepreneurs who are starting a business and feel like they're hesitating because they struggle with technology. Marisol shares helpful tips for someone starting a business, what are the main things they should focus on in getting set up (and what they don't need to worry about at first). Marisol is dedicated to empowering women entrepreneurs by helping them conquer their tech challenges and streamline their businesses with actionable, affordable solutions. With years of experience in tech support and business development, she specializes in making technology accessible, even for those who feel overwhelmed. Her passion stems from seeing women struggle with the technical side of their businesses, often feeling stuck or even giving up. With a mission to make technology manageable, Marisol provides 1:1 coaching, custom projects, and digital courses designed to guide women through step-by-step processes so they can confidently tackle their tech hurdles. She believes anyone can master technology with the right guidance. Through her supportive community and personalized support, she’s dedicated to helping women launch, organize, and scale their businesses without feeling held back by technology. Our Challenge to You Pick one technology tool, task, or app that you’ve been stuck on and avoiding. This week, take it, learn it, overcome it, conquer it. What you want most is on the other side of what you resist most! When you conquer an area of technology, it gives you a confidence boost that trickles into other areas of your life. It’s like getting a new superpower! Get Help With Technology in Your Business Get Marisol’s “Domain and Email Mastery Bundle” that includes training videos, and The Fairy Techmother’s Business Tech Checklist! https://www.fairytechmother.net/DOMAIN To get help overcoming your technology challenges, book a call with Marisol Ortiz, The Fairy Techmother: https://www.FairyTechmother.net Get Support If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
On today’s episode, let’s talk about how to do soulful self care through life transitions. I’m so excited to introduce my guest today, Kris Cala, founder of The Wilderness Compass! Kris is a certified life coach, business coach, and a mompreneur. She founded the Wilderness Compass to support women going through all stages of divorce and relationship transitions. Her personal journey through divorce, coupled with decades of experience in business and relationship development, while owning multiple six-figure businesses, equips her to help women rebuild their self worth and thrive. With a focus on mental fitness and lifestyle changes, Kris provides a safe space for women to reclaim their strength and find hope for the future. Her faith-driven, compassionate approach ensures that every woman she guides experiences transformative growth and empowerment. In this episode, we talk about what to do when your world gets turned upside down - because of a loss of a primary relationship, or a major unexpected life twist… The first things to do when you learn you’re going through it. The biggest challenges women face when going through a divorce and how to get support. How to get back to joy. Our Challenge to You Take some time this week to do some soulful self care. Take yourself on a date! Do something that energizes you, is fun, helps you get in touch with who you want to be, and feels like true self care. Going Through It? Connect with Kris: If you need support going through a divorce, you can book a call with Kris directly through her website: https://thewildernesscompass.com/ And, be sure to join her free FB community of support called “Women Navigating Stages of Divorce: The Wilderness Warrior Tribe”- here’s the link: https://www.facebook.com/groups/wildernesswarriortribe/ Get Support
I’m so excited to introduce my guest today, The Wealth Woman, Mary Lyons. Mary helps clients optimize their retirement income by using the financial strategies and products that are right for their unique circumstances. She is in the Top 1% of the industry, nationwide. In this episode, we talk about Mary’s unique approach to planning for retirement by focusing on what you really want your life to look like, how to define ambition for yourself, and how to make sure you’re pursuing the life you desire - not just doing what others expect of you. One of the best ways to get perspective on what you want and to plan your own dreams is to work with someone who will ask you questions that you don’t ask yourself. A few steps to get started: Write down: What do you really want? Then ask yourself: Why do I want this? This is not to justify it to yourself, but to do a gut check on if it’s something you really want vs what you think you should want based on what others expect of you. The things you are exposing yourself to influence what you think you want. Make sure you are not just being influenced into thinking you want something that is not really your dream. Really dig into your “why” behind what you write down as a dream. Mary recommends a book to help you rethink what you want and figure out your own dreams: Wanting by Luke Burgis Our Challenge to You Figure out what your dreams are. If you don’t know, it’s time to start digging. Identify are they really your dreams, or are they someone else’s? Really get clarity on that. If you want help to figure out what your dreams are, and how to take steps to actively achieve them, sign up for a Dreams Workshop with Mary Lyons at: WealthWoman.com/programs Get Support If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
GET 1% BETTER EVERY WEEK Starting off the school year, I started feeling stressed and a little overwhelmed. We are not only both entrepreneurs at our house, running multiple businesses each, we homeschool! So, as I spent some time this weekend thinking about everything that needs to be done each week, I made a list of what is overwhelming me. First, I focused on the problem. What is causing friction? Problem: I need to get work done, but I also want to make sure our household runs smoothly and that the kids have what they need for an awesome learning experience. More specifically - what is causing the biggest pinch points in our household responsibilities? Meals. Dishes. Laundry. General cleaning. Monitoring kid’s schoolwork. Then, I asked myself these questions: What can I do to be at least 1% more efficient in managing our home each week? What can I do to make things easier juggling the kid’s school, while growing my business? I asked myself, “What’s the ONE THING I can do to allow me and my partner the time to work how we need to, and take care of the kids and household responsibilities, that would make everything else easier or unnecessary?” Once I clarified what the biggest challenges were - the solution came quickly! I made a checklist of each of the things that I need my kids to do each day independently so they are super clear and have a visual reminder of what to do in what order, and then put an accountability system in place to make sure they are rocking through that checklist each day! It’s working super well, and it got me thinking - what else can I systemize and improve in our lives? Pay Attention to the “Energy Suck” If you’re spending too much time doing things that suck your energy in your household, it’s taking time and energy away from doing things that you need to do in your business. Energy drains in daily activities lead to procrastination on important tasks in your business. My Challenge to You Look for “pinch points” in your daily life and processes. What’s an area of your life that is causing you frustration or dissatisfaction on a daily basis? What are the things that are causing friction in your day, sucking your energy, or keeping you from being as productive as you would like to be? Ask yourself, “what can I systemize to improve that area by 1% this week?” Then, create a system or automate something that will help you be at least 1% better in that area. Get Support If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood
One of the biggest challenges I hear from women entrepreneurs before we get started working together in one of my programs, is they feel like they are working a lot of hours, and are very busy, but are not generating the income they really want from their business. There are 5 Ways to Increase Your Profit in a Business: 1 - Increase Your Lead Generation (Marketing) 2 - Improve Your Conversion Rate (Sales) 3 - Increase Your Average Dollar Sale (Higher ticket deals) 4 - Increase Your Number of Transactions per Client (Repeat business) 5 - Improve Your Profit Margin (Do more with less) If you are not actively working on one of these areas of your business, several hours per week, you are likely not gaining traction or generating the income you want. I call this “wheel-spinning.” What are you procrastinating on? Here’s what I know to be true: what you want most, is on the other side of what you resist most. Chances are, the thing that keeps “falling off your list” each day is the very thing that if you do it, will make the biggest difference in your income. 4 Simple Steps to Make More Money in Your Business Step 1. Look at your list of projects. What projects directly lead to generating income in the business? Hint: Look for projects that bring in new leads, convert leads, allow you to earn more on a transaction, generate repeat business, or improve your profit. Pick one. Step 2. Calculate the amount of income your estimate you will earn from successfully completing that project. How much will it mean to your business when it’s done? Step 3. Divide that number by how many hours it will take you to complete the project. That is your time value per hour working on that project. Is it worth prioritizing? Step 4. Block appointments with yourself on your calendar totaling the number of hours it will take you to complete the project. Label those time blocks of time with not only the project name, but the value of that time. Example: Webinar Creation $1,500/hr. My Challenge to You Pick a project today. Calculate the likely value of your time working on that project, and how much time it will take to complete it. Time block on your calendar all of the hours to get it done. Get Support If you want support on your journey to grow your business, register for my masterclass for Women Entrepreneurs. REGISTER FOR FREE: https://andreaengstrom.com/ If you’re a woman entrepreneur, join my FREE Facebook group: Bold Women in Business Sisterhood where I share strategies for Clarity, Confidence and Powerful Connections so you can build the business and the life you deserve. JOIN MY FREE FACEBOOK GROUP: https://www.facebook.com/groups/boldwomeninbusinesssisterhood