Do you lower your prices, offer payment plans, or change your package before a prospective client has even told you she cannot afford it?

In this episode of The Aligned Edit, Business Advisor Veronica Dietz looks at what happens when empathy turns into financial over-responsibility. For women founders, creatives, consultants, strategists, and service providers, undercharging is not always a pricing problem. Sometimes you are making financial decisions for your clients, projecting your own experiences onto them, or trying to protect yourself from hearing no.

We’re looking underneath the discount to figure out what is actually driving it, because two women can undercharge for completely different reasons.

If something keeps happening in your business and you cannot tell what is underneath it, bring it to T ...