This week on Teeth and Tunes, host Dr. Davis Morgan sits down with Dr. Justin Bonner, a board-certified oral and maxillofacial surgeon at Northwest Texas OMS in Lubbock, for a conversation on the winding road into oral surgery, why referrals — not ads — drive a specialty practice, and how everything from phone etiquette to the music in the operatory is really marketing. Dr. Bonner shares how he grew up in a dental family, took an unconventional route through school, and pivoted from a path toward medical school to oral surgery after shadowing and interning along the way. He and Dr. Morgan compare how their very different practice models shape their approach — a fee-for-service complex-care practice that grew through social media versus a referral-based oral surgery practice that treats the referring dentist as its true customer. Topics Covered: a ...