Sam Elsey is a political advisor and active member of Luxembourg’s Democratic Party (DP). He’s part of a younger generation that thinks differently about politics, media, and how to engage people - especially Gen Z.

In this conversation, we talked about the shift in how young people consume content, the power of curiosity and subverting expectations, and why traditional messaging often fails to connect with newer and younger audiences. We also touched on political engagement, digital communication, misinformation, and what it means to earn someone’s attention in 2025.