Ep 18: Print, AI, and the Power of Storytelling — Joanne Gore on Marketing That Matters
Note sull'episodio
In this episode of Taktiful Tuesdays, I finally sit down with the one and only Joanne Gore — B2B marketing strategist, print evangelist, and president of Joanne Gore Communications.
We go deep into why print still deserves a seat at the marketing table, how to tell your story in a way that resonates, and what most companies get wrong when talking about themselves. Joanne brings decades of experience to the conversation, plus a sharp take on how AI is shifting everything from marketing workflows to how printers can stay relevant.
We talk lumpy mail, sustainability that’s more than a checkbox, and how printers can stop selling capabilities and start selling value.
Whether you're in print, marketing, or just trying to figure out how to stand out in a noisy digital world — this one’s for you.
🎧 Stick around for:
- The biggest misconceptions about print
- How to think holistically about sustainability
- AI as a lifeline (not a threat) for marketers and printers
- The best piece of marketing advice Joanne ever got
- Why breathe might just be the best marketing message ever
Connect with Joanne: 🔗 https://www.joannegorecommunications.com
📚 Thriving in Chaos - Now available wherever you read.