Note sull'episodio
What if your next big opportunity in promotional products isn't a product at all, but an experience?
In this episode of Promo Supplier Playbook, Lisa Fosdick and Adrienne Barker, MAS, welcome Tamara Borello of Givventure to explore how incentive travel, corporate experiences, and experiential rewards are creating new opportunities for promotional products distributors and their clients.
With more than 30 years of experience in the branded merchandise industry, Tamara brings a unique perspective on combining travel with promotional products to build stronger business relationships, recognize employees, reward sales performance, and create lasting connections.
The conversation explores everything from corporate retreats and VIP hospitality experiences to culinary adventures, sales incentive trips, and creative employee recognition programs. Tamara explains how distributors can identify travel opportunities within existing client relationships and collaborate with service providers to expand their offerings.
Adrienne takes listeners back to the memorable WRAP/V supplier incentive trips, sharing firsthand experiences of earning trips to Rome and Switzerland. The discussion highlights how travel incentives have influenced distributor loyalty and sales motivation for decades, and why these opportunities deserve renewed attention today.
The episode also tackles an important business question: How can distributors benefit financially from offering travel without becoming travel agents? Tamara explains Givventure's partnership approach, including referral opportunities, travel rewards, and working within travel industry requirements.
Listeners will also discover how experiences can support corporate gifting, employee appreciation, customer retention, nonprofit fundraising, and company store programs.
Whether you're a promotional products supplier, distributor, or service provider, this conversation challenges you to think beyond traditional merchandise and recognize the value of selling solutions, experiences, and meaningful connections.
Learn more about Givventure: https://givventure.com/
About Promo Supplier Playbook
Promo Supplier Playbook delivers practical strategies, industry insights, and real conversations to help suppliers and service providers navigate the promotional products industry, build distributor relationships, and grow their businesses.
Connect With the Hosts Follow Lisa Fosdick, Adrienne Barker, and Kim Ballerene on LinkedIn for more supplier success strategies and behind-the-scenes insights.
Reach out:
Kimberly: https://www.linkedin.com/in/kimberlymillerballerene/
Lisa: https://www.linkedin.com/in/lisa-fosdick/
Adrienne: https://www.linkedin.com/in/adriennebarkermas/
Special Thanks to PromoCorner
We extend our appreciation to PromoCorner for generously hosting the Promo Supplier Playbook website and supporting our mission to bring valuable education, meaningful conversations, and industry insights to the promotional products community.