Beyond the Hype Real World AI Strategies for Promo Professionals

Recorded live at a special New England Promotional Products Association education event, this episode of The Promo Playbook brings together some of the promotional products industry’s leading voices for a candid discussion on how AI is already transforming sales, marketing, operations, customer service, and client experience.

This was not a conversation about futuristic theory. It was a practical, honest look at how real promo professionals use AI tools every day to save time, streamline workflows, reduce friction, strengthen customer relationships, and stay competitive in an increasingly automated world.

Panelists included Brittany Godsey of Gold Bond, Jason Ortega of Charles River Apparel, Hallie Moore of PromoCorner and Bay State, and Javier Menendez of ...