Are your samples and virtual mockups speeding up orders—or silently slowing them down?

In this Promo Playbook episode, Lisa Fosdick, Adrienne Barker, and Kim Miller Ballerene team up to reveal the real levers behind faster closes in the promo channel: smart sample strategy and dialed-in virtuals. They clarify the three sample types (blank, random, spec), when to use each, blind vs. distributor shipping, the case for no-charge virtuals, and why invoicing every sample (even at $0) creates the paper trail and follow-up rhythm that wins business. Plus, a simple SOP to keep mockups, proofs, tracking, and approvals moving.

You’ll learn →

→ The 3 sample types and when each converts best

→ Why virtual mockups are the first (and fastest) close

→ How to handle shipping (ask ...