Stuck? Time to Improv! The Startup Launchpad

Stuck? Time to Improv! The Startup Launchpad

di Mary Scott
ImprenditoriaMarketing
Stagione 2025

George Ochieng Adongo - Startup Funding Challenges

George Ochieng Adongo from ATS talks about Funding Challenges for Startups Startup Funding and Investor Challenges Mary and George discussed challenges startups face in securing funding, with George highlighting location as a significant barrier due to investor blacklists in certain regions. He advised startups to focus on investors in the US for easier due diligence and emphasized the importance of a diverse, experienced, and trustworthy team to attract investors. George also stressed the need for startups to clearly define their funding needs, passion for their project, and expected timeline for return on investment, suggesting a preference for a longer-term approach over quick exits. Discovery call: https://calendly.com/preferredmotivators/30min Connect on X: @GeorgeAdon96301
S2025 · E805
5 ago 2025
8:01

Barbara Daoust - Avoid Procrastination for Startups

https://www.barbaradaoust.com Barbara Daoust from Success Mindset talks about Avoiding Procrastination Overcoming Procrastination Strategies Mary and Barbara discussed strategies to overcome procrastination, highlighting that the brain often defaults to familiar neural pathways due to fear and energy conservation. Barbara emphasized the importance of awareness and "brain hacks," such as stepping into fear and resistance, to break out of comfort zones and avoid procrastination. She also referenced techniques like the Mel Robbins 5-4-3-2-1 method to counteract rationalizations and excuses. Mary noted that procrastination can be particularly harmful for startups by hindering client acquisition and revenue generation. Transforming Habits Through Awareness Barbara discussed her approach to habit change, focusing on transforming two habits at a time over a 30-90 day period. She shared specific techniques including using visual cues like glasses and paper clips to track progress, and relabeling exercise time as business meetings to avoid social commitments. Barbara emphasized the importance of awareness and immediate action, noting that simply saying "do it later" would trigger her to complete tasks immediately, even if she was in a hurry. Accountability and Cognitive Health Strategies Barbara discussed the importance of commitment and accountability in achieving personal goals, emphasizing the value of having an accountability partner or coach. She highlighted the benefits of stepping outside one's comfort zone and the joy of completing tasks, while Mary suggested delegating tasks when needed. Barbara shared her experience with mindfulness apps and brainwave entrainment for managing the inner critic, and both speakers agreed on the importance of daily challenges and new experiences to prevent Alzheimer's and boost cognitive health. Success Mindset Group https://www.facebook.com/groups/successmindsetmastery4u
S2025 · E729
31 lug 2025
9:59

Debra Eckerling - Startup Mission & Tagline

https://thedebmethod.com/goalswithdeb/ Debra Eckerling from The D*E*B Method talks about Mission and Tagline for Startups. Crafting Effective Mission Statements Debra and Mary discussed the importance of mission statements for startups and businesses. Debra explained that a mission statement should be concise and align with personal goals and passion. She suggested using brainstorming techniques and creating a tagline to effectively communicate the mission. Debra emphasized the role of passion in defining one's mission and provided tips on simplifying and focusing mission statements. Mission and Tagline for Startups Mary and Debra discussed the importance of having a clear mission and tagline for startups to succeed. Debra emphasized the need to know oneself and one's business thoroughly, as this serves as a compass for decision-making and attracts opportunities. They agreed that involving the team in the process of defining the company's mission and tagline can enhance productivity and alignment. Mary encouraged startups to book a call with her to further their success. Next steps Startups to define their mission statement and tagline, ensuring they are concise and authentic. Startup teams to engage in brainstorming sessions to develop and refine their company's mission and tagline. Startup leaders to encourage team members to create individual mission statements and taglines for their roles within the company. Entrepreneurs to practice "directed journaling" for 15 minutes, 3-5 times, to explore their passions and next steps for their business. Startups to evaluate opportunities against their mission statement to ensure alignment before pursuing them. website: https://thedebmethod.com 52 Secrets for Goal-Setting and Goal-Getting: https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X/ Your Goal Guide: https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506?ref_=ast_author_dp LinkedIn: https://linkedin.com/in/coastbunny YouTube: https://youtube.com/@thedebmethod
S2025 · E722
28 lug 2025
9:45

Michelle Hoffmann - Cultivating Good Relationships with Team Members for Startups

http://theartofrelationshipping.com/ Michelle Hoffmann from The Art of Relationshipping talks about How to have a good relationships with your Co-Founder, Banker, IT person Building Strong Team Alignment Mary and Michelle discussed the importance of building strong relationships with team members and co-founders to ensure alignment with a business's mission and vision. Michelle emphasized the need to acknowledge and balance individual strengths and weaknesses, highlighting her book "The New Management BluePrint" as a resource for achieving this. She advised acknowledging team members' values and ensuring everyone understands their role in achieving the business's goals, which leads to personal and team success. Adapting Communication for Diverse Audiences Mary and Michelle discussed the importance of adapting communication styles to different audiences, such as co-founders, bankers, and IT professionals. Michelle emphasized the value of understanding and respecting diverse perspectives and skills, and advised against attempting to fit others into roles outside their expertise. They also explored the dynamics of professional and personal relationships, highlighting the need for open communication and the avoidance of "future casting" to truly understand others. Mary encouraged attendees to book a call with her for further support and to join the next session. The New Management BluePrint: https://www.amazon.com/gp/product/B086P8HWCW/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 Website: https://Theartofrelationshipping.com Facebook: https://www.facebook.com/Relationshipping101 Instagram: https://www.instagram.com/theartofrelationshipping/ Twitter: https://https://twitter.com/Mishhoffmann LinkedIn: https://www.linkedin.com/in/michellebroslerhoffmann/
S2025 · E715
20 lug 2025
9:24

Ben Molina - Incubators, Bootcamps & Accelerators for Startups

https://www.cortexstl.org/sq1/ Ben Molina from Square ONE talks about boot camps, incubators and accelerators for Startups Startup Programs: Boot Camps, Incubators, Accelerators Mary Scott interviewed Ben Molina from Square One to discuss the differences between boot camps, incubators, and accelerators for startups. Ben explained that incubators are for idea-stage businesses, accelerators for established businesses seeking rapid growth, and boot camps fall in between, offering support for already established businesses that need to grow. He described Square One's programs, Square One Ignite and Square One Boot Camp, which provide guidance on market validation, business fundamentals, and pitch deck development. Ben mentioned that Square One's programs have fees but offer scholarships, and he highlighted the supportive St. Louis small business ecosystem. Accelerators have no fees & provide funding in addition to education & other opportunities, however it is highly competitive to get into one. Mary encouraged viewers to find help at their libraries to research local programs and join pitch events like Pitch STL.
S2025 · E708
10 lug 2025
7:23

Suzanne Shpall - Decide Where to Spend Startup Money

https://suzanneshpall.com Suzanne Shpall from Suzanne Shpall Consulting with advice on where to spend the first money on your new business. Startup Fund Allocation Strategies Mary and Suzanne discussed the challenges and strategies for startups when allocating their first funds. Suzanne emphasized the importance of focusing on activities that validate product-market fit and drive traction, such as creating a minimum viable product (MVP) and conducting market research. She introduced the "3 S's" framework—Structure, Safety, and Signage—to guide early spending decisions. Mary highlighted the value of boot camps and strategic partnerships for skill gaps, while Suzanne recommended free resources like Sparktoro for market research. They also stressed the necessity of legal and operational setup, insurance, and a strong online presence for credibility and scalability. TO DO NEXT: Startups to prioritize spending on validating product-market fit or directly driving traction. Startups to invest in creating a Minimum Viable Product (MVP) for testing with real customers. Startups to focus on strategic marketing, key hires, or tech improvements that shorten the path to sustainable revenue. Entrepreneurs to consider attending startup business boot camps or workshops to gain necessary skills. Startups to conduct market research and test potential customers for product validation. Entrepreneurs to utilize free resources like Sparktoro for social listening and demographic insights. Startups to set up proper business structure, including legal entity, basic contracts, and accounting systems. Product-based startups to allocate budget for insurance, quality testing, and regulatory compliance. All startups to create a clear and informative website explaining their business and unique value proposition. Book a free call with Mary Scott https://calendly.com/businessriff/15min
S2025 · E701
6 lug 2025
9:29

Rhonda Travers - Attracting Talent for Startups

http://www.traverstraining.com/ Rhonda Travers from Travers Training on Attracting Talent Startup Talent Attraction Strategies Mary and Rhonda discussed attracting talent for startups, focusing on the employee lifecycle from hiring to retirement. Rhonda emphasized the importance of a clear digital presence, particularly on LinkedIn, to attract Gen Z candidates who expect instant gratification. She advised startups to clearly communicate their purpose, mission, and values across all platforms. Mary noted that for many startups, the first hire might be a virtual assistant or someone to create the website, and Rhonda agreed that a professional LinkedIn profile should be a priority before building a website. Optimizing Virtual Assistant Hiring Practices Mary and Rhonda discussed hiring practices, focusing on the importance of clearly defining roles, expectations, and purposes for virtual assistants or any new hires. Rhonda emphasized the need for documented job descriptions, structured interview processes, and behavior-based questions to ensure alignment between the candidate's skills and the organization's needs. She highlighted common mistakes, such as impulsive hiring and lack of clarity, which can lead to poor hiring decisions and employee turnover. Mary acknowledged these points and expressed interest in developing targeted interview questions. Rhonda offered to have a strategy session with any viewer to further discuss interview design and action items. Book a free session with Rhonda https://calendly.com/traverstraining/30min Book a call with Mary https://calendly.com/businessriff/15min
S2025 · E624
1 lug 2025
9:47

Daniella Tedesco - Cause-based Funding: a new source for Startups

Daniella Tedesco fromNextRound, Bespoke Impact Philanthropy talking about a new way of funding startups. Mary Scott interviews Daniella Tedesco from Next Round Philanthropy about their innovative funding model that combines philanthropy with startup investments. The donor-advised fund model allows investors to make tax-deductible contributions that are converted into equity investments in early-stage startups, particularly in life sciences and climate tech. Daniella explains that they typically focus on seed to Series B funding with grants ranging from $100,000 to $1 million, benefiting both startups and donors through charitable giving. This is "Cause-based Funding" The donation/investment essentially works like a grant, and the Fund doesn't make money until the startup founder makes money Links for Daniella Tedesco: Website: https://nextroundphilanthrop LinkedIn: https://www.linkedin.com/company/next-round-philanthropy/posts/?feedView=all LinkedIn: https://www.linkedin.com/in/daniella-tedesco/ Email daniella.tedesco@nextround.ai
S2025 · E617
17 giu 2025
8:35

Eleanore Chadderdon - Library Resources for Intellectual Property

https://businessriff.com https://www.slpl.org/ptrc-2/ Eleanore Chadderdon from the St. Louis Public Library talks about Patent and Trademark Resources for Startups Library Resources for Entrepreneurs Mary Scott introduces Eleanore Chadderdon from the St. Louis Public Library as the guest speaker for the session. The topic of discussion is the resources available at public libraries for entrepreneurs, specifically focusing on patents, trademarks, and other intellectual property. Mary emphasizes that the library is an underutilized resource for startups and expresses her excitement about sharing this information with the audience. Intellectual Property for Entrepreneurs Eleanore Chadderdon, a librarian from the St. Louis Public Library, discussed the importance of intellectual property for entrepreneurs, focusing on trademarks, patents, copyrights, and trade secrets. She explained that trademarks protect brands, logos, and slogans, and registration with the USPTO provides additional legal protection. Eleanor emphasized that librarians can guide individuals through the process of protecting their intellectual property by providing resources and directing them to the USPTO's website. She also advised that while hiring an attorney is recommended, there are free legal resources available, such as the USPTO's patent pro bono program and law school clinics. https://www.slpl.org/ptrc-2/
S2025 · E610
10 giu 2025
9:35

Chris Silvestri - The Messaging Gap

https://conversionalchemy.net/ Chris Silvestri from Conversion Alchemy talks about the Messaging Gap for Startups Aligning Messaging With Audience Needs Mary and Christopher discussed the messaging gap that many startups face, where they focus on their product or internal knowledge rather than aligning their messaging with their audience's needs and motivations. Christopher explained that effective messaging should match the conversation prospects are having when they encounter a company's materials, emphasizing the importance of addressing pain points and unique qualifications to solve problems. He introduced a matrix with four quadrants to illustrate the ideal position of having both a strong point of view and alignment with audience needs, achieved through customer research. Journey From Software to Copywriting Christopher shared his journey from software engineering to full-time copywriting, highlighting his interest in decision-making processes and B2B environments. He emphasized the importance of understanding customers and their language, especially for startups, and suggested using AI to simulate ideal customers when conducting limited customer research. Mary and Christopher discussed the value of customer research and effective messaging, and Mary encouraged startups to book a call with her for further assistance. https://www.linkedin.com/in/christophersilvestri
S2025 · E603
10 giu 2025
9:18
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