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Céleste, The Empress of Trademarks, from GRAND IPR talks about Trademarks for Startups

Trademark and Intellectual Property Discussion

Mary and Céleste discussed trademarks and intellectual property. Céleste explained that trademarks are unique identifiers, like logos, that must meet certain criteria to be registered. She emphasized that trademarks should be viewed as an investment rather than an expense for business growth and longevity. Céleste also mentioned her updated book "Build It Protected, Leverage It," which covers intellectual property in nine major jurisdictions.

Trademark Symbols Explained

Céleste explained the difference between the TM symbol and the R in a ...