I recorded this straight off the back of Ops-Oh, Layla Pomper's event at ProcessDriven, where I met a lot of people who run podcasts without living inside the podcasting bubble — a useful reminder as I start looking at where the medium is now. The thing that hasn't changed, and matters more as AI slop fills the content space, is your mission statement. The exercise I always teach: my podcast helps [a specific kind of person] with [their problem] by [your solution]. Entertainment shows need one too — you're still solving something, even if the problem is just that nobody's covering the thing you love.

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