5 Ways to Find and Finally Record the Episode That's Been Living in Your Head

Every podcaster has an episode they've been avoiding. A story they haven't told, an opinion they've been softening, a failure they'd rather not revisit. In this episode Jon makes the case that whatever that episode is, it's almost certainly the most powerful content you haven't yet created. And he gives you five specific ways to find it, face it, and finally hit record.

Drawing on Brene Brown's research on vulnerability and Edelman's trust data showing that 68 percent of consumers stop buying from brands they feel aren't being honest, Jon builds the argument that the content we're most afraid to share is often the content that builds the deepest trust. Not because vulnerability is automatically valuable, but because it signals honesty, and honesty is the foundation of every real relationship including the ones between a podcaster and their audience.

The five strategies span from finding the opinion you've been watering down, to sharing your biggest professional failure, addressing the question you've been hoping nobody would ask, sharing what you're currently figuring out rather than only speaking from a place of resolved certainty, and saying the uncomfortable truth your ideal client needs to hear even when they'd rather not. Learn more and book a free consultation at storytrust.media.