Banter vs. Value: Finding the Rig...
Banter vs. Value: Finding the Right Balance at the Start of a Guest Interview

StoryTrust Media di StoryTrust Media

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Last week Jon made the case for skipping the small talk and getting straight to the value in guest interviews. Not everyone agreed. In this episode, he addresses the pushback head on and does something a lot of podcasters aren't willing to do: admit there's nuance. If you've ever felt torn between keeping things authentic and making sure your audience stays engaged, this episode is for you.

There are real arguments for a little warmth and banter at the top of an episode. It relaxes the guest. It sets a casual tone. It can actually produce better content if the guest feels comfortable. John walks through the legitimate pros of opening with some friendly back and forth, while making the case that there's a big difference between a genuine 30-second welcome and five minutes of small talk that delays the reason your audience showed up in the fi ... 

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