AI & Marketing: Two Marketers, Two Career Stages, One Changing Profession

AI & Marketing: Two Marketers, Two Career Stages, One Changing Profession

AI is changing marketing. But does it change the way an early-career marketer approaches the profession compared with someone who has spent years building their marketing expertise?

In the final episode of our Stopgap Talks AI Recruitment Series, we bring together two marketers at very different stages of their careers to explore how they're approaching AI, what they're learning and how they think the profession is changing.

Jacinta Foreman, an early-career marketer, shares her experience of developing her marketing career at a time when AI is already becoming part of the everyday toolkit.

Jennifer Kennedy, a senior marketing professional with 15+ years' experience, reflects on how AI has changed her own approach to marketing — from content and SEO to strategy, research, podcast production and building more efficient marketing workflows.

Rather than asking whether AI will replace marketers, this conversation explores a more useful question:

What does it mean to become a great marketer when AI can increasingly help with the execution?

Two career stages. Two perspectives. One rapidly changing profession.

For marketers starting out, AI can feel like both an opportunity and a source of uncertainty.

For experienced marketers, it can mean rethinking established workflows and deciding which parts of the job should be automated, augmented or kept firmly human.

But there is common ground.

AI doesn't replace the fundamentals of marketing. It changes how quickly and effectively marketers can apply them.

The marketers who stand out may not necessarily be the ones who know the most AI tools.

They may be the ones who understand when to use AI, what to ask of it, what to challenge and where human judgement adds the most value.

Listen to the latest episode of Stopgap Talks and hear two very different perspectives on how marketers are adapting to the AI era.

And if you've been following our AI Recruitment Series, this conversation brings together the themes we've explored across the series - the candidate, the hiring manager and now the marketer.

Because the future of marketing isn't simply about AI. It's about the people who know how to work with it.