Can a startup launched with £180 grow into a global business serving some of the world’s largest companies?

In this episode of Startup Builders & Backers, I speak with Connor McKenna, co-founder and CEO of Go Swag. His story begins in a Glasgow software agency, where he and co-founder Ben wanted to create a memorable first day for a new employee arriving from Italy.

The welcome gift made an immediate impression and was shared across social media. When Connor suggested creating the same experience for every new employee, colleagues explained how difficult the process would be to repeat across the company.

Connor and Ben searched for a corporate gifting provider capable of managing design, sourcing, branding, logistics, and international delivery from beginning to end. When they could not find one, they launched Go Swag with a ...