Have you ever wondered what separates entrepreneurs who survive economic crises from those who thrive because of them?

In this episode of Startup Builders & Backers, I sit down with Russell Attwood, CEO of Route 101, whose entrepreneurial journey spans multiple decades, technology shifts, and economic cycles. From launching a business in a cupboard room to building and selling a multi-million-pound company, Russell's story offers a candid look at resilience, leadership, and the realities of building companies when conditions are far from ideal.

Russell shares how the 2008 financial crisis forced difficult decisions, including restructuring a successful business to ensure its survival, and how those experiences shaped his approach to leadership, cash flow management, and long-term growth. Rather than viewing entrepreneurship throug ...