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Sponsorship Underground: The quest for monetary sponsorships

Sponsorship Underground: The quest for monetary sponsorships

di Catherine Hurley

Stagione 2

Reality Check

Things look a little different in the Sponsorship Underground and Sponsorship Secrets space. Just a quick run down of where I've been, thoughts, and next steps for the podcast and us.

Stagione 1

Travel Chats W/ Nick Claire

Nick and I we chatting in the car about how a movie we watched the other night (Major League) was applying the same principles we talk about all the time for sponsorship! So we decided to hit record!

Free Product Doesn't Pay The Bills, BUT...

We're breaking ALL THE RULES

People Root For People They Love

The secret to all sponsorship is that people root for people they love.

It Costs Money To Help People

Angel made it California and it came up in a podcast interview that having "free resources" is a scam, and that athletes are SCARED to ask for money from sponsors because they feel like it's a "charity" or asking for handouts. News flash. IT COSTS MONEY TO HELP PEOPLE. Learn how to convey that message to sponsors and show them you're not a charity but a resource for the community.

Automation vs. Personality

The number 1 killer of sponsorship opportunities.

First Two Sponsors Signed

Catherine challenges the statement "you're a girl so sponsorship is easy" by signing two racing sponsors for Nick instead. Listen in to see exactly how she did it with one instagram message each.

2 Types Of Audience

Everyone has an audience, and after hearing people say "I don't have an audience, can this still work for me?" Catherine thought it would be important to share this SUPER helpful tip. You can read the full chapter in her book Don't Say Sponsorship, which you can preorder (or order) at: www.dontsaysponsorship.com

Don't Say Sponsorship

Technical difficulties meant this episode never got published. *facepalm Sorry everyone! After finishing an interview with the Chief Marketing Officer of SHERCO, Catherine and Angel thought it would be EXTREMELY important to go through the secret language of sponsors and sponsorship so you can have the best understanding of all the fancy words used in the interview which will be the next episode. For that $7 course Catherine always talks about, you can find it here: www.leakymushroommotoranch.com/sponsorship

Ep 6: Don't F*ck Around To Find Out

Catherine had THREE different people reach out with the same problem this week that lined up perfectly with talking about Value but from a BUSINESSES perspective that she felt was too important not to share. Learn why you're not getting a businesses attention and how to avoid these rooky mistakes. As always, that $7 course Catherine keeps mentioning is here: www.leakymushroommotoranch.com/sponsorship

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