In this episode of Beyond the Shelf: The Product & Packaging Podcast, Laura Foti chats with Shelia Millar, of Keller and Heckman LLC. Sheila leads Keller and Heckman’s consumer protection regulatory practices and brings deep experience to a range of public policy and regulatory matters, including advertising and promotions, sustainability and environmental claims, connected products, privacy, cybersecurity, and product safety. She counsels United States (U.S.) and international businesses on compliance questions and processes, represents them in regulatory enforcement matters, and advocates on their behalf before federal and state legislative and regulatory bodies.

In this episode, Sheila highlights the challenges companies face with inconsistent regulations and emphasizes the importance of substantiating advertising claims to av ...