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What happens when a creative business says yes to too many opportunities?

In this episode, Bill & Gregg interview Rob Odil from Genie in a Book, a company creating personalized AI storybooks for families, individuals, nonprofits, and events.

Genie in a Book offers custom paperback books, hardcovers, coloring books, comic books, and even a portable event booth that transforms family photos into instant coloring pages.

But more options can create a serious business problem: lack of focus.

Rob explains how Genie in a Book is trying to decide which audience, product, and growth path deserves the most attention. We discuss why constan ...