From Lagos to London: Zina’s Take on Afrobeats, Belonging and Public Relations

Season 3 kicks off with an exciting twist—our producer, social media manager, and partner-in-crime, Zina, takes the mic for a special takeover episode. Dive into an enriching conversation about Zina’s master’s thesis: From Lagos to London: The Impact of Nigerian Afrobeats on Identity Formation and Belonging Among Second-Generation Nigerians in the UK.

Together, Tumi and Zina explore the transformative power of Afrobeats, its role as a cultural bridge, and how it shapes diasporic identities. With insights into the PR world and the intricate interplay between music, marketing, and belonging, this episode offers fresh perspectives for music lovers and cultural enthusiasts alike.