DAP prices in Kenya rose 160% from 2,500 to 6,500 shillings, resulting in a 40% drop in farmers' profits. Up to 70% of working capital is tied up in fertiliser inventory, limiting sales of higher-margin products. Kenyan dealers rely on product sales at 95-99%, unlike their European counterparts, who derive diversified income from services.

A service model focused on digital agronomy can improve profit margins and reduce inventory risks. Dealers can use digital tools to deliver tailored fertiliser recommendations in about 1 minute, adding value. This episode introduces the new business model for agro-dealers and extension agents in Africa.

The series will continue every Wednesday at 2:30 pm EAT, offering training and resources for digital agronomy adoption.