Claire Powell, Paris Fury’s manager and founder of The CAN Group, joins Society 2.0 to reveal what really happens behind celebrity headlines, crisis PR, public image and the media stories we all consume.

Known in the industry as the Wolf of PR, Claire has spent decades working with major public figures, brands and media outlets. In this episode, she explains how stories are shaped, how reputations are protected, why bad press can ruin careers, and why the public often judges people before the full truth is known.

Claire discusses her work with Paris Fury, the media attention around the Fury family, At Home With The Furys, Peter Andre, Katie Price, influencer culture, cancel culture, AI, deepfakes, brand deals and the changing relationship between celebrities, journalists and the public.

This is a rare behind-the-scenes look a ...