Instagram Hashtags in 2025: What Works & What Doesn’t

Are hashtags still relevant on Instagram in 2025? If so, how many should you use? Should you still include 30, or is less more? In this episode of Social Goals, Kat breaks down the current state of hashtags and how they impact discoverability on Instagram today.

You'll learn the best hashtag strategies for local small businesses, including how to choose the right hashtags for your posts, where to place them, and how to create a hashtag cheat sheet to streamline your content creation. If you're tired of overthinking your hashtags, this episode will help you simplify your approach and get back to posting with confidence.

Listen now to learn:

✅ The truth about hashtags in 2025 – are they still effective?

✅ How many hashtags you should use in your Instagram posts

✅ Why hyper-relevant hashtags outperform generic ones

✅ The four essential hashtag categories for small businesses

✅ How to create a hashtag cheat sheet to save time

Timestamps:

00:00 The Evolution of Hashtags on Instagram

05:00 The 4 types of Hashtags you need

13:00 Building Your Hashtag Cheat Sheet

Hashtags are still a powerful tool—but only if you use them strategically. Hit play and start optimizing your content today!

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