What really causes businesses to fail , lack of funding, or poor systems?

In this episode of So, How’s Business?, Lucy, founder of a Kenyan manufacturing brand built around purple tea, shares an unfiltered look at the highs and lows of entrepreneurship.

We talk about scaling too fast, cash flow traps in retail, the realities of manufacturing in Kenya, and why fundraising can actually make problems worse if done at the wrong time. Lucy also reflects on how a major health crisis reshaped her approach to business, leadership, and growth.

This conversation is for founders navigating growth, burnout, funding decisions, and the pressure to “scale fast”, especially women building businesses in Africa.

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