How The Body Shop's story proves ...

How The Body Shop's story proves that tone of voice does matter

Smart Beauty di Viola Levy
S1 · E6
29 giu 2024
08:52

Note sull'episodio

In this episode, our founder talks about what actually happened with The Body Shop, how it went from a plucky, pioneering brand to a household name to falling into administration – and how their tone of voice had a crucial role to play in all of this.

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