In today’s episode Lixxy chats with digital business and marketing coach Debbie Pomerantz.

They share how understanding your audience is key to growing your online business. Debi reveals her three-layer framework for audience research and practical tips to uncover your ideal customers' motivations, desires, and emotional triggers.

They explains how to adapt your content and messaging to different audience segments and the importance of building genuine connections through engagement.

Whether you're starting out or refining your strategy, this episode offers valuable insights to help you create a loyal, engaged audience that drives business growth.

Tune in and discover how to unlock the power of your audience!