In this episode, Lixxy chats with social media marketing strategist Heidi Medina, to unpack the art of starting meaningful conversations with ideal clients.

Dive into the nuances of moving conversations forward in the DMs, from addressing client problems to sharing valuable tips and avoiding the immediate sales push.

We share practical examples of effective DM strategies and highlight the importance of approaching content as a conversation with your audience, tailored to a specific persona rather than a broad audience.