In this week's episode, Lixxy sits down with email marketing guru, Kirsty Bartholomew, to deep dive into the buzzing world of email lists. Trust us, if you’re a business owner, this is a must-listen!

Kirsty spills the beans on why starting an email list early is a game-changer and shares some juicy tips on how to build and nurture your list like a pro. From promoting valuable freebies to nailing email deliverability (hello, domain authentication!), we cover it all. We also chat about the nitty-gritty of writing engaging email content, measuring effectiveness (spoiler: open rates might be deceiving), and the incredible relationship you can build with your audience through strategic emails.