What happens when you finally act on the idea you’ve carried for years?

In the 99th episode of Simply Business, John Jennings sits down with Derek Shelton, Owner and Provider at Optimize You in Evansville (now Newburgh), Indiana. With over 20 years of experience as a nurse practitioner and leadership experience as a Chief Operating Officer in orthopedics, Derek shares how COVID accelerated innovation — and pushed him to pursue his long-standing vision of opening a health and wellness center serving both men and women.

They discuss:

• Why men’s health is often overlooked in traditional medicine
• The realities of launching in healthcare from pharmacy contracts to compliance
• The difference between building from scratch vs. leveraging a franchise model