In the 95th episode of Simply Business, host John Jennings sits down with Dan Ratterman, Co-Founder and CEO of Shady Rays, to unpack how a simple idea turned into a powerful brand.

Dan shares the founding story behind Shady Rays identifying a gap in the market where sunglasses were either overpriced or disposable, and choosing to build something better by focusing on real customer behavior.

This conversation explores what it means to build a business that listens first, keeps things simple, and grows through trust rather than noise. Dan’s insights are a reminder that strong businesses aren’t built by chasing trends they’re built by solving everyday problems well.

Whether you’re an entrepreneur, leader, or business owner, this episode will challenge you to rethink how simplicity, empathy, and consistency can become your greates ...