In this episode of Simply Business, host John Jennings reconnects with Alli Truttmann, the founder and CEO of Wicked Technologies — formerly Wicked Sheets. A well-known figure in the Louisville startup scene, Alli opens up about the evolution of her company from physical products to innovative health tech solutions.

Alli shares the real story behind the pivot, how her personal journey informed her product development, and what it takes to transition not just a business model — but a mindset. It's a raw, practical, and energizing look into scaling impact through empathy and innovation.

💬 In this episode:

Why and how Alli shifted from product to tech

The human side of entrepreneurship and reinvention

What founders need to know before a major pivot

The power of building for yourself — and others

🎧 This one ...