On this week’s episode of the Simply Authentic Podcast, we’re diving into the hustle, heart, and holiday magic of running a retail store during the busiest season of the year. 🎄✨

We’re joined by mother-and-daughter duo Lauren and Melody, the owners of Alps Gifts, an extension of the long-standing and much-loved Alps Pharmacy in Nixa, Missouri. Two years ago, they took a leap of faith and added a gift shop to their thriving pharmacy—and it quickly became something special. Since then, they’ve expanded even further, adding ladies’ apparel and growing their kids’ section to better serve their community.

Loren and Melody share what the holiday season really looks like behind the scenes—nonstop days, long hours, and the pressure of buying inventory nearly a year in advance while trying to predict what shoppers will love  ...