In the debut episode of NOISE vs SIGNAL, Inman CEO Tom Bohn sits down with Ryan Serhant, Founder and CEO of SERHANT., to talk about building the company into one of residential real estate's fastest-growing brokerages.

Ryan traces SERHANT.'s growth and the part media has played in it, then turns to how he's preparing for what comes next. He built the company around the agent, and he explains that choice alongside how Sell It and Simple fit into the firm's long-term strategy. From there, the conversation moves to recruiting and search portals, and where he sees AI having the most impact on brokerage operations going forward.

The episode closes with the segment Noise or Signal. Ryan takes on billionaire bunkers first, then a potential CoStar and Zillow combination, and finishes on whether AI will replace the real estate agent. ...