Shop Talk

di Rental Management

Imprenditoria Amministrazione

Stagione 1

Equipment theft, rental leadership, and the switch.

In this episode Elliott Vigil, Josh Nickell, and John Jeanguenat, ARA's new vice president of the equipment segment, talk about equipment theft and what it takes to lead a rental operation in 2025. Josh and John talk about how they've, in essence, switched roles as Josh is now the CEO of Northside Tool Rental. 4:00 - Josh and John talk about their role reversal 10:20 - John gives Josh advice on leadership in rental 19:00 - Elliott talks about Peter Drucker's quote about strategy and culture, Josh pushes back 25:45 - John asks Josh if he has any experience with equipment theft and the guys trade stories about stolen equipment

The independent rental company vs. the dealer. How does it or how should it work?

The final Shop Talk Live episode from Texada's EQUIPPED '24 conference dives into the rental company vs. dealer dynamic. Tune in to listen to Josh Nickell, Elliott Vigil, and Kayle Turpin tackle that interesting relationship.

Everybody can't have the best customer service and people. Are you really different?

Live from Texada's EQUIPPED '24 users conference in San Antonio, Josh Nickell and Elliott Vigil join forces with Kayle Turpin to tackle big questions like how to differentiate yourself from a national rental company, how to be consistent in your day-to-day operation and the pitfalls of sales representatives in the industry.

Do you have to start in the wash bay to make it in rental?

Live from Texada's EQUIPPED '24 users conference Josh Nickell and Elliott Vigil join forces with Kayle Turpin in San Antonio. In this Shop Talk live format the guys discuss whether or not a person can work their way up in the rental and how, if you can succeed in the industry without mechanical skills, and much more.

Your customers are walking out the door because you're just taking orders.

Josh Nickell, Jeff Lignugaris and Elliott Vigil talk about sales as it pertains to companies with smaller fleet and rental volume, how you can keep your customers if your sales reps leave and more. 1 minute - Would you build an outside sales program if I told you my business does $2 million or less? 9 minutes - What Josh borrowed from Disney to help successfully run his rental business. 14 minutes - How much fleet do you need for a sales staff? 15 minutes - If your counter staff can't talk on the phone, they shouldn't work for you. 16 minutes - How to train your counter staff with a specific training program. 20 minutes - How do you develop relationships with customers outside of your sales reps?

Why does rental keep getting rewards programs, dynamic pricing, and subscriptions wrong?

Josh Nickell, Jeff Lignugaris, and Elliott Vigil talk about the complexities of offering rewards programs in the equipment rental industry, brainstorm ideas about how dynamic pricing could actually work and more. 2 minutes - Can we have a negotiated rate for committed customers to be more efficient? 5 minutes - How can dynamic pricing work in rental? 16 minutes - Can we not train our customers like Delta? What's the value? 19 minutes - Why do rewards programs always fail in equipment rental? 22 minutes - Do subscriptions models have a place in rental somehow? 33 minutes - Is there a place for a fully digital sharing company? They play a different game and utilize other people's assets.

Saving mechanic time, dynamic pricing, and data that keeps us up at night.

Josh Nickell, Elliott Vigil, and Jeff Lignugaris talk about the most sought-after staff in a rental operation, where contractors say they are renting from most often and more. 4 minutes - Jeff talks about inefficiencies and human resources that cost businesses money. 7 minutes - Electrification from a different perspective. How can it save me mechanic time? 14 minutes - Data that keeps Josh up at night. Where do contractors regularly rent? 18 minutes - ERPs, their downfalls, their advantages, and delegating the work to your staff to get the most out of the system. 24 minutes - Dynamic pricing and how to implement that in the rental industry.

What technology is costing you money, ChatGPT, and removing humans from rental.

Listen as Josh Nickell, Elliott Vigil, and Jeff Lignugaris talk about the possibility of completely removing humans from the rental process, how technology adoption in the equipment rental industry could be costing you thousands, and how ChatGPT can make your life easier. 3 minutes - The rental industry's technology adoption rate 5 minutes - Can you remove humans from the rental process? 17 minutes - Can you outsell a bad website? 22 minutes - Can a GPT have a conversation with your customers? 30 minutes - How much money are you losing being inefficient with technology?

What to worry about in the next 6-12 months, how to grow the workforce, and AI in rental.

Josh Nickell, John Durante, and Elliott Vigil discuss how to hire great talent in the equipment rental industry and what rental companies should be focusing on in the 6-12 months ahead. 2 minutes - The hospitality industry? Yes. Think about it. 7 minutes - Is the rental industry's talent pool decreasing? 11 minutes - Elliott talks about how we may have created the problem we have. 14 minutes - National rental companies and their involvement in ARA's workforce development campaigns. 16 minutes - What are you worrying about for the next 6 to 12 months? 20 minutes - The Future of Equipment Rental at The ARA Show and the AI workshop. 24 minutes - Let's get back to basics. What were you doing in 2019?

Interest rates, mega-projects, and what's driving the market?

Josh Nickell, John Durante, and Elliott Vigil discuss what's really driving the market, speculate if national rental companies will come back down market, talk about what's in store concerning interest rates in the next six months. 1 minute - Josh asks the questions, are we going to have another 2008-2009? What's really driving the market? 5 minutes - Are national rental companies going to come after the independents' core customers down market? John talks about his bread and butter customer. 12 minutes - What happens when the rubberband snaps? How interest rates and renovation projects affect the independent rental companies. 17 minutes - Are national rental companies looking internationally to meet their demands for growth? 25 minutes - What happens when we reach maximum rental penetration?

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