This is a guest conversation episode of Ship It Weekly (separate from the weekly news recaps).

In this Ship It: Conversations episode I talk with Austin Reed from horizon.dev about AI and automation for small and mid-sized businesses, and what actually works once you leave the demo world.

We get into the most common automation wins he sees (sales and customer service), why a lot of projects fail due to communication and unclear specs more than the tech, and the trap of thinking “AI makes it cheap.” Austin shares how they push teams toward quick wins first, then iterate with prototypes so you don’t spend $10k automating a thing that never even happens.

We also talk guardrails: when “human-in-the-loop” makes sense, what he avoids automating ( ...